Grassroots Marketing

Today on Grassroots Marketing we are joined by Steve Perry, Adapt8 lead design engineer. Adapt8, formerly Adaptive Plastics Inc., is known for manufacturing corrugated plastic panels used for greenhouses and greenhouse coverings. The material, branded as Solexx, is highly dense and translucent, meaning it diffuses light to spread over the entire space. Solexx greenhouses have been sold in all 50 states, Moore said, and in May the company announced it received a $50,000 economic development grant from Marion County for additional product testing and research. Solexx is an insulated, flexible plastic covering that easily turns nearly any structure into a high-performance greenhouse. Made from high-density polyethylene plastic (HDPE), the superior twin-wall covering provides optimal diffuse light, significantly lowers energy costs, reduces condensation, and protects plants from harsh conditions without shattering, cracking or discoloring.

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Today on Grassroots Marketing we are joined by Yarrow L Kubrin. Yarrow is Special Teams Consulting, a second generation cannabis cultivator was born in San Francisco at home to hippie parents, and raised in the Emerald Triangle. His studies included Public Administration at University of San Francisco. Yarrow is both a qualified equity applicant with permits pending in San Francisco, as well as a cannabis consultant with experience with the social equity applicant programs in Oakland, Los Angeles and San Francisco. Yarrow's consultancy includes compliance and organizational development to scale both canopy and company. Yarrow has 15 years experience in the real estate industry including a decade as a licensed Realtor specializing in land use and development.

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Today on Grassroots Marketing we are joined by Brittny Anderson. Growing up and living in Canada’s cannabis capitol, Nelson, British Columbia, Brittny has had a lifelong interest in the cultivation and legalization of marijuana. Her interest in corporate environmental practices was reinforced while working in Canada’s oil sands she was inspired her to pursue an internship on Vandana Shiva’s seed saving farm in India and an M.Sc. in Environmental Science and Policy. Brittny has led teams in product development, service procurement (multi-million-dollar service contracts), sales, and communications. Her expertise includes policy development and implementation, environmental education and scientific research. Before coming on full time with TCC she was the Environmental Technologist for the Regional District of Central Kootenay. Her professional focus includes water conservation, resource recovery, and agriculture.

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Takeaways from the NCIA Cannabis Business Summit

Bethany Moore is joined by Diane & Jay Czarkowski, the co-founders of Canna Advisors, who give their takeaways from the NCIA Cannabis Business Summit.
The Canna Advisors' point of view on the next phases of the industry "Don't confuse 'hockey stick' growth with easy profits and/or branding insights from wireless and the adoption of smartphones with cannabis being in a similar stage that wireless was a decade ago. Diane & Jay speak to tips for navigating the next phases of the industry: macro and micro market analysis, the importance of key roles/staff, funding.

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Today on Grassroots Marketing we are joined by Tim Morse, Battalion One Fire Protection and Sr. Account Manager. 10+ years background in Fire Protection/Fire-Life Safety Some basic and some unique aspects of Fire Protection as they apply to the Cannabis industry for growth, extraction, etc. They speak on the basics of Fire-Life/Safety, Specifics of FLS as applied to Cannabis operations. Also how to keep buildings and operations robust performers vs. problems that can surface where codes and ordinances of certain jurisdictions are involved.

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Today on Grassroots Marketing we are joined by Stephanie Moriarty, Abe Insurance Principal & Commercial Insurance Broker. Stephanie is an Insurance agent with family history of 65 years in insurance business. Prior to insurance I spent a decade in the wine business so I can appreciate the world of "vices". They speak about Cannabis Business Insurance employment practices liability, product liability & workers comp.

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Today on Grassroots Marketing we are joined by Phil Gibson. 30 years in the semiconductor industry in sales and marketing roles with the last 20 years focused on digital web marketing. AEssenseGrows is a silicon valley software and sensors company. They use the newest aeroponics technology for accelerated growth in plants. This is the beginning a global indoor farming. Cannabis is just a great premium value plant to jump start the business and it makes this market great fun to enable and sell into. Showcasing:The AEtrium System is the highest yielding, most automated, and lowest cost production system available for growing cannabis today. Aeroponics is as good as it gets.

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Today on Grassroots Marketing we are joined by Peter Vogel. Leafwire is a new platform connecting investors and entrepreneurs for the cannabis economy. The company last week opened the platform to and is attracting hundreds of cannabis companies and investors who are eager to connect. This marketplace is designed to enable the entire cannabis ecosystem to connect, exchange knowledge and opportunities within this emergent space. CEO Peter Vogel is a serial entrepreneur, and angel investor, and will be attending NCIA. I'd love to connect you two so he can share some of the anecdotal insights form both investors and entrepreneurs in the space. LeafWire just unveiled it platform. They'd love to have entrepreneurs and investors that are looking to be part of the network to come and join the platform. It is free!

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Today on Grassroots Marketing we are joined by Joan Irvine. Joan brings two decades of online child protection management and policy development for high-risk top-level domains. During her tenure at ASACP, she participated on several committees including the Financial Coalition Against Child Pornography and the Harvard Berkman Center Report on Online Safety. She headed advocacy and public affairs in the US, Australia and Europe for online youth safety. At IFFOR she facilitated a council of international experts that develops policies for ‘high-risk’ gTLDs; Council included Nadine Strossen, First Amendment Law Professor at New York Law School and prior President of ACLU; Bob Corn-Revere one of the counsels for the Child Online Protection Act; and Fred Cate, Director of the Indiana University Center for Applied Cybersecurity Research and industry experts. Since 2002 she helped demonstrate to governments that industry can self-regulate. For example, their parental filtering label was recognized with international and legislative recognitions including from Congressperson Jane Harman, Cities of San Francisco, San Diego, and Los Angeles and California State Senate and Assembly representatives.

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Today on Grassroots Marketing we are joined by Jill Ellsworth, Willow Industries. Fueled by her passion for innovation and dedication to health, Jill has made a career of creating solutions for better living. Prior to launching Willow Industries in 2015, Jill founded Vibrant Earth Juices (VEJ), a Santa Barbara-based cold-pressed organic juice company. Named Female Entrepreneur of the Year in Emerging Business in 2013, Jill became passionate about pasteurization techniques, employing High Pressure Processing (HPP) to prevent microbial growth and increase the shelf-life and freshness for her juice line. Later, Jill parlayed VEJ into a beverage distribution company, helping place various alcoholic and non-alcoholic beverages in Whole Foods, King Soopers, Natural Grocers, yoga studios, coffee shops, and other healthy eating establishments. Jill, who serves on the Cannabis Health and Safety Advisory Committee for the City of Denver, is a Registered Dietitian and Nutritionist. She holds an MS in Nutrition, Dietetics, & Food Science, a BA in Communications and a BS in Nutrition from California State University, Northridge and Cal Poly San Louis Obispo.

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