Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • Forensically Track Origin Of Cannabis And Its Byproducts
    Today on Grassroots Marketing we are joined by Gordon Hope Director of Cannabis Business Dev for Applied DNA Sciences. New solution for providing provenance for cannabis to allow interested parties and regulators to forensically track origin of cannabis and its byproducts. The platform is called, CertainT and it provides and end to end solution for tag, test and track, all data points captured in secure cloud based system for easy access to dashboards and detailed reporting. Leveraging existing experiences with other supply chains (ie - cotton) and developing cannabis specific solutions for track and trace that never before existed.

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    11 min
  • Law Enforcement Against Prohibition
    Today on Grassroots Marketing we are joined by Jason Thomas, the owner of a MJ commercial real estate consulting company in Denver (Avalon Reality) and industry activist. Specializing in MJ real estate, M&A, valuations and expert witness testimony. MJ industry in Colorado since 2009. Commercial real estate since 1997. Member of LEAP since 2011. His company's services, including benefits of working with us, how they assist clients and Law Enforcement Against Prohibition (LEAP).

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    9 min
  • The Point Of Inception For The Global Cannabis Brands Of The Future
    Today on Grassroots Marketing we are joined by Afzal Hasan. "Mr. Hasan obtained a Juris Doctor (J.D.) and a Bachelor of Science (B. Sc.), Commerce and Human Biology, from the University of Toronto, Canada. Prior to joining CannaRoyalty, Mr. Hasan worked as a securities lawyer at Cassels Brock & Blackwell LLP, where he developed a broad spectrum of experience providing advice to both public and private companies on transactions in diverse industry sectors. Mr. Hasan’s experience prior to his career in the private legal practice includes a secondment at the Mergers and Acquisitions Group in the Corporate Finance Branch of the Ontario Securities Commission, working with the United Nations and the wholesale banking division of a major multi-national bank in hailand and completing independent research in microbial genetics at the University of Toronto.

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    14 min
  • Providing Safety Solutions For The Domestic And Global Food And Cannabis Industries
    Today on Grassroots Marketing we are joined by Arthur de Cordova. Arthur is the managing director and co-founder of Ziel, a company focused on providing safety solutions for the domestic and global food and cannabis industries through radio frequency and microwave technology. Arthur built multi-million dollar sales of technology products over a decade in the clean energy space, providing innovative technological and financial solutions to Fortune 500 companies. He led the strategic account initiatives at SunPower, Solyndra and ClearEdge Power, where he was VP of global sales. Prior to working in energy, Arthur was country manager at the pharmaceutical multinational AstraZeneca, where he was tasked with building their business presence in Russia. After university, he worked on Wall Street in the institutional equity trading operations of PaineWebber and then Bear Stearns. Graduating from Georgetown University with a degree in finance and business administration, Arthur has also studied at the Netherlands School of Business, Stichting Nijenrode, and the International Institute for Management Development in Lausanne, Switzerland. At Ziel, Arthur is responsible for all revenue, marketing, and business development functions, as well as legal and finance.

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    13 min
  • CBD's Effectiveness On Autistic Symptoms And Other Medical Conditions
    Today on Grassroots Marketing we are joined by Dr. Bao Le, Co-Founder & CEO. Bao is a seasoned executive and dedicated entrepreneur with a twenty-year history of consistently creating successful startups. His business acumen and accomplishments demonstrate superior skills for identifying and developing untapped market niches in numerous, diverse industries. Bao’s passion for starting BAS Research is a personal endeavor. After learning that his youngest son is autistic, Bao committed his life to finding safe and holistic alternative treatment for his son and others like him. He learned about CBD’s effectiveness on autistic symptoms and other medical conditions and made it his crusade to improve the industry. BAS Research is his vision and his personal mission is to refine and improve the processes of which cannabis-related products are derived and to change the narrative of the industry to remove the public stigma of cannabis. Bao received his doctorate from Palmer College of Chiropractic."

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    9 min
  • Sipping on Electric Herbs Hemplade Tea
    We sample a delicious Electric Herbs Hemplade Tea infused with hemp, lime and ginger with Yudah Wey from Electric Herbs, the makers of Hemplade.

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    10 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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