Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • Investment Analyst And Advocate For The Cannabis Industry
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Alexander Nachman a Consultant for Ahn Point Consulting. Ahn Consulting LLC was founded in 1998. The company's line of business includes providing management consulting services. Alexander Nachman is a former Wall Street professional who now serves as a leading spokesperson, investment analyst, and advocate for the cannabis industry. He brings a wealth of information, expertise, and insight into the marijuana markets, and is considered an expert on the social and economic issues surrounding. legalization as well as investing in the cannabis industry.

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    22 min
  • The Final Recommendations Regarding Cannabidiol
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Amy Case King, Outreach Advisor for For Alternative Approaches to Addiction. Amy Case King is an international drug reform policy activist. Currently, her focus is on the international scheduling of cannabis. She is a member of FAAAT (For Alternative Approaches to Addiction) a think tank for international drug policy. She has attended and spoken on behalf of US patients at the World Health Organization, Expert Committee of Drug Dependence, hearing for the cannabidiol critical review. She has addressed the Commission of Narcotic Drugs in regards to drug policy changes and will be attending the intercessional meetings leading up CND March 2019 meeting where the final recommendations regarding cannabidiol will be addressed in the scheduling controls.

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    11 min
  • Unique Insights Into The Struggles Cannabis Operators
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Kaliko Castille, Business Development Officer for The National Cannabis Industry Association. Kaliko Castille is a Business Development Officer for the National Cannabis Industry Association, focused on recruiting business owners to join the only national trade association representing the cannabis industry in Washington D.C. Prior to joining NCIA, Kaliko spent the previous six years as a marijuana reform activist and freelance strategist. Starting out as an intern for NORML’s National Outreach Director, he quickly immersed himself in grassroots activism scene. Wanting to inspire his fellow millennials, he filed to run for Congress at the age of 23. In 2012, he went on to become a co-director for a political action committee called Oregonians for Law Reform, which raised money independently for Measure 80. Shortly after passage of HB 3460, he opened and managed a dispensary in SE Portland before having to close down due to local regulations, giving him unique insights into the struggles cannabis operators.

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    19 min
  • Full Spectrum Extract In A Base Of Organic Hemp Seed Oil
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Robbin Davis, Brand Partner for Purium CBD+. PuriumCBD.com launched in April. Superior product for a phenomenal price. Purium believes in whole foods, whole plants and the co-factors that are in a whole food matrix. That is why it was important to offer full spectrum extract in a base of organic hemp seed oil. Science and cutting-edge research on pure isolate CBD show great promise as well. A unique product was formulated that brought the two schools of thought together so the user can experience the benefits of both.

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    9 min
  • Proper Techniques For Baked Goods
    Chef Michael Fattah is a native of Chicago. He graduated from the Culinary Institute of America in Hyde Park, New York where he received his degree in Baking & Pastry Arts. Chef Fattah has worked throughout Europe and North America for nearly 20 years. After graduating from the American Institute of Baking in Manhattan, Kansas in Baking Science & Technology, Chef Fattah started THConfections to work as an edible chef consultant for the recreational/medical marijuana industry to teach proper techniques for “baked goods, infusions, and infused edible products.” Chef Fattah manufactures CBD chocolate bars in South Florida as Baking Cuisine Solutions.

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    12 min
  • Connecting With Writers And Publishers Of The Cannabis Space
    Richard Lowe works in the publishing space for the cannabis sector, managing and editing all articles for The National Marijuana News. He is interested in connecting with writers and publishers of the cannabis space. He is looking for xyz cannabis companies for earned media opportunities. He is a customer relations specialist that spent over a decade in the financial industry as a commodity broker and investment advisor representative. He walked clients through their sensitive financial positions and directed them through the maze of financial investment alternatives. Along with his customer relations and writing skills, his attention to detail made a transition into the digital marketing industry logical. He holds a BA in journalism from the University of Massachusetts that led to an abundance of writing and editing of financial pieces. In the digital marketing space, original content of all sort is invaluable, as is customer relation skills and intense attention to detail. Many years of working with online trading platforms allowed him to easily transition to the backend of website frameworks, social media properties and associated tools. The double, triple and quadruple checking of futures and equity order execution to avoid catastrophic trading errors, made clear the significance of attention to detail. He also learned the value of working with a team of professionals with an equal amount of focused intensity and diligent work ethic.

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    18 min
  • Cultivation: The New Age of Commercial Grow Operations
    Get information about how commercial growers can increase their yield with the latest techniques for maximizing space, pest control, and heat-reduction systems. Includes a discussion of recent advances in technology that are helping commercial growers maximize space, increase yields, and use nutrients more efficiently. You’ll also learn about the importance of R&D and genetics in selecting the right strains, along with information on water walls and cooling and other methods to help you grow successfully in the Florida climate.

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    15 min
  • The Future Of Cannabis Retail
    Today on Grassroots Marketing we are joined by Roger Obando, Co-Founder fo Baker Technologies. For over 20 years, Roger has been a noteworthy leader in the software development space. After earning degrees in both Computer Science and Visual Design from Duke University, he spent years working with well-established, interactive agencies, including his own. After nearly a decade of working with companies like Sony, BMW, JP Morgan and Disney, he shifted his focus to the product space. Most recently, Roger has been in top technology roles at companies such as Mobile Roadie, Kamino Labs, and Baker Technologies, where he is currently Co-Founder and Head of West Coast Operations. Roger looks at Baker Technologies as the future of cannabis retail. Baker is the leading CRM for the cannabis industry, servicing more than 800 dispensaries across theUS and Canada. Baker helps dispensaries generate more revenue and build relationships with their customers through a variety of products featuring online ordering, customer loyalty, messaging, and analytics. On average Baker, clients see a 40 percent boost in average order size and a full ROI in just ten weeks.

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    17 min
  • Maximize Revenue For The Digital Ecosystem With An Emphasis On The Cannabis
    Today on Grassroots Marketing we are joined by Traffic Roots CEO, Christian Valdez. TrafficRoots is a fast-growing and innovative advertising technology company. They create technology to maximize revenue for the digital ecosystem with an emphasis on the Cannabis, CBD, and Crypto industry. Building, breaking, and bettering technology at extraordinary scale is their secret to staying at the forefront of innovation. In a previous role, he served as COO of one of the biggest vice advertising networks in the industry. His industry experience from vice industry brings true monetization strategies as well as technical advantages to the cannabis community. Traffic Roots is proving what Google, Facebook, and Bing can not provide to the cannabis industry: Digital marketing at scale. In our interview with Christian, we asked a variety of questions to gain further insight into being a cannabis entrepreneur.

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    12 min
  • LED Lights That Both Increase Yield And Save Energy
    Today on Grassroots Marketing we are joined by Brent Perkins Scynce COO and President. Scynce is an innovative cannabis lighting company that developed the first LED lights that both increase yield and save energy. We are uniquely positioned to become the commercial grow light leader. Scynce launched to market earlier this year and is helping both commercial and home growers, whether growing in a greenhouse, container or indoors. The company is poised for growth with a rich history in the lighting industry, solid executive leadership team and 13 patents with technology that is changing the rules in the cannabis lighting business. Scynce is launching its unique line of SMART LED GROW LIGHTS at the show, and also interested in discussing the tremendous successes with growers.

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    13 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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