Michael Sciortino wrote a book called Gratitude Marketing.

Here's how he describes gratitude marketing and how you can use gratitude to grow your business (excerpt from RMA Connect):

"While traditional marketing speaks at people, Gratitude Marketing engages and connects with people. Gratitude Marketing helps you connect on a deeper and more meaningful level with the clients you are committed to for the long term.

Gratitude motivates positive reciprocal behavior. It also combines both emotion and behavior. There is a feeling of appreciation and an expression of that appreciation through some kind of action. Gratitude, therefore, can serve as the basis of a relationship beyond the transaction. If a client believes that an advisor has his or her best interests at heart, that client is more inclined to develop a long-term relationship with the advisor."

Here are 3 ideas that can be implemented immediately:

1) Recognize your client’s big days (birthdays, anniversaries, etc.)- Sure you may have heard of this, but how many of you are doing it?

2) Set aside time each day to call three clients, just to say hi and check in and be fully present in that conversation. As Zig Ziglar stressed that “you never know when a moment and a few sincere words can have an impact on a life.”

3) The birthday lunch idea – This is an extension of the first idea above. Call up your client who is celebrating their birthday in the upcoming months and invite them to lunch. Encourage them to bring three of their friends along. What client would not respond to such warmth and gratitude? At the lunch, do not talk about business. But instead really focus on the people you’re eating lunch with.

I’m Scott Colby with Say It With Gratitude and this has been your Daily Gratitude Minute. Cheers.