How do you use gratitude to grow your business? When you run your business on a foundation of gratitude, you make your customers feel acknowledged, like they belong, and connected. This means doing things like sending handwritten notes, calling them up to see how they’re doing? Celebrating them on social media. Making a video for them telling them how awesome they are.

Making your business more personal and human this way builds trust and loyalty with your customers. This creates more sales, more impact and lifelong customers, because they will want to continue to purchase from you and refer their friends to you.