In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."

In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career. 

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