Greymatter

The second part of our two-part conversation on working with the media. Forbes senior editor Alex Konrad joins Greylock marketing partner Elisa Schreiber and Greylock director of communications Kaitlin Durkosh to discuss how startup founders should think about building relationships with journalists; how journalists see their role amid the always evolving media landscape; and what impact founders should expect from sharing their story across different forms of media.

You can read a transcript of this conversation here: https://greylock.com/greymatter/startups-and-media-part-2/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Forbes senior editor Alex Konrad has been covering venture capital and startups for nearly a decade. While many founders have learned how to work well with media, the learning curve is steep, and Konrad sees persistent miscommunication, misunderstanding, and misinformation between the two. Compounding the issue, today’s startup founders have to navigate the increasingly blurred lines of journalism, marketing, social media, and company-directed content, and then try to figure out where their story fits in.

To demystify the world of media, Konrad joined Greylock marketing partner Elisa Schreiber and Greylock communications director Kaitlin Durkosh for a wide-ranging discussion.

In the first of the two-part conversation, the three break down media basics and offer tactical advice to founders looking to effectively engage with media and tell their company story.

You can read a transcript of this conversation here:

https://greylock.com/greymatter/startups-and-media-pt-1/

Learn more about your ad choices. Visit megaphone.fm/adchoices

While many CEOs choose to stay out of the public eye during times of crisis, Airbnb CEO and co-founder Brian Chesky has always opted for the opposite. It was no different during the Covid-19 pandemic, when travel came to a standstill and the company was forced to restructure. Chesky remained open, candid and transparent throughout the experience, and the company was able to navigate the crisis in stride. Chesky joined Greylock partner Reid Hoffman on Greylock's Iconversations speaker series to talk about how he guided Airbnb from an 80% loss within the first two months of the pandemic to a record-breaking IPO by the end of 2020; why Silicon Valley needs to redefine how it measures growth; how Chesky’s design background informs Airbnb’s business strategy; and, ultimately, the importance of putting people first.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Greylock partner Saam Motamedi is joined by engineering team leaders to discuss the wide-reaching topic of company culture. Wade Chambers, CTO and SVP of Engineering at Grand Rounds Health; Kevin Wang, VP of engineering at Abnormal Security; and Wei Gan, the co-founder and CTO of Ribbon Home, talk about the various ways they define and apply culture; how they differentiate between company-level and team-level cultural norms; and more.

You can read the transcript from this interview here:

https://greylock.com/greymatter/building-company-culture/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Stanford University economics professor Nicholas Bloom has been researching remote work and management for decades. The Covid-19 pandemic and its impact on the workplace provided a rare opportunity for a world-wide case study. Bloom joined Greylock general partner Sarah Guo on Greymatter’s Work From Anywhere podcast series to talk about the evolving workplace, what the data shows on both employee and management wellbeing, the allure of the hybrid-work model, and more.

You can read a transcript of this interview here: https://greylock.com/greymatter/nicholas-bloom-stanford-what-workers-want/

Learn more about your ad choices. Visit megaphone.fm/adchoices

When people ask Greylock general partner Reid Hoffman how he learned strategy, his answer is not that he studied in business school and earned an MBA, or that he read (and re-read) Machiavelli and Sun Tzu. His answer is this: “I played a lot of games.” The best games, Hoffman says, not only require skill and tactics, but they also incorporate uncertainty and randomness, which teaches you to be strategic in ways that match the way the world works. In conversation with Blitzscaling co-author Chris Yeh, Hoffman describes how games have been so integral to his development as a business strategist, and to the theories he's developed and deployed.

Learn more about your ad choices. Visit megaphone.fm/adchoices

To keep growth and user engagement up, most social platform avoid any features that could cause friction to the user. But Nextdoor is willing to take some risks. The company, which has taken on a greater role during the pandemic, has deployed tools that CEO Sarah Friar admits may impact growth, but are ultimately, "the right thing to do in order to build communities." These tools include the Kindness Reminder, which prompts users to stop and reconsider potentially offensive posts, as well as a more specific pop-up notification to stop racist statements. Sarah Friar joined Greylock general partner and Nextdoor board member David Sze on Greylock's Iconversations speaker series to discuss how the company strives to reflect the communities of the world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

To understand how some of the strongest brands are thriving with the omnichannel approach, Greylock general partner Mike Duboe hosted a wide-ranging discussion on Greymatter on what it takes to build the next generation of commerce companies with Color Capital co-founders Jaime Schmidt and Chris Cantino. The husband-wife team partner with companies creating the future of CPG, marketplaces, ecommerce, and media, and both bring a wealth of experience to the table. Schmidt is the founder of personal care brand Schmidt’s Naturals (which was acquired by Unilever in 2017), and is the author of Supermaker: Crafting Business on Your Own Terms, which evolved into a media company Schmidt and Cantino run together. In this conversation, Schmidt and Cantino share stories from the early days of Schmidt’s Naturals, which began at local farmer’s markets in Portland, (also known as “the original DTC,” sales channel, says Cantino); their views on bootstrapping versus raising outside capital; how to assess partnerships and potential M&A; and the growing importance of media and content in the ecommerce world. This episode is part of a series of conversations on commerce hosted by Mike Duboe.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The shift to ecommerce has been a natural progression for companies that sell everyday, approachable items like clothing and beauty products. But brands that sell pricey, technical and often highly variable products like skis, golf clubs and camping gear have historically struggled to make the online transition, as consumers tend to prefer in-person consultation at physical stores. Enter Curated. The company has developed a three-sided marketplace to replicate the valuable in-store experiences people want – and need – when purchasing high-consideration items. Curated works with a team of experts across various specialties who connect directly with consumers, then make recommendations for products from brands on the platform based on the individual’s skill level, goals and budget. Curated CEO and co-founder Eddie Vivas sat down with Greylock general partner and Curated board member David Thacker to discuss the company's formation, its accelerated traction during Covid, and their bold ambition for the future.

Learn more about your ad choices. Visit megaphone.fm/adchoices

When finance teams have a greater influence on everyday operations, companies can more nimbly respond to economic events – both good and bad. That's why TraceHQ developed a platform that functions as a service desk for finance; providing visibility for teams to immediately see how their financial decisions impact their budget. It then gives finance the committed forecast – a real-time financial plan. TraceHQ CEO and co-founder Mike Gonzalez sat down with Greylock general partner and TraceHQ board member Sarah Guo to discuss how TraceHQ was developed, why financial leaders should be more deeply ingrained into day-to-day operations, and what companies should do to be prepared for whatever the future presents.

Learn more about your ad choices. Visit megaphone.fm/adchoices