Grid Presents: The None Size Fits All Podcast | A podcast about real estate tech, marketing and strategy.

What's the best way for a team leader to route leads fairly? It's such a common question, but Jon is here to explain why it's the wrong question.

Think about it: when you submit your information as a consumer—on Uber, Lyft, Amazon, etc.—you expect the company to figure out how to get you the product or service regardless of who's going to do it. It's the same in real estate, and it's important to think about things from the standpoint of the consumer's expectations, not necessarily from the standpoint of what the agent wants. 

Now, you can still figure out how to keep things fair, but that's not where your priorities should lie. Listen in to hear Jon break down how to make sure your consumer is happy, while also balancing the needs of your agents.

You can find show notes and more information by clicking here: http://bit.ly/2KPckyz 

There are a lot of differing opinions on how to track your ROI so Jon focuses on explaining a few of the many tracking methods and sharing his recommendations and tips for doing it the right way. He will discuss lead sourcing, the different types of lead sources and where you can buy leads.

You can find show notes and more information by clicking here: https://bit.ly/2AOyukD

If you've ever posed a question to a Facebook group, then you've seen firsthand all the conflicting advice out there. That is especially true of a particular subject that's been getting people riled up in the real estate industry lately: portals.

Every once in a while, you'll see people who are having success, but more often you'll see those who'll insist you should cold call instead of putting money into portals. So who should you listen to?

In this episode, Jon gives his take on the subject. He explains why it's best to take all the advice out there with a grain of salt, and what everyone in real estate should be focusing on in order to be successful—regardless of what may or may not work for other people.

You can find show notes and more information by clicking here: http://bit.ly/2KbcXlM 

When trying to make decisions for your life or business, do you find yourself focusing heavily on the risks involved in making changes? This episode, Jon will talk about how to break out of your comfort zone by pursuing innovation rather than safety. He goes over and explains some main blocks that keep you from taking risks – like fear and criticism – and why they shouldn't stop you.

You can find show notes and more information by clicking here: https://bit.ly/2v5oPjs

There are a lot of different marketing strategies out there but today, Jon will be talking specifically about performance marketing and how to leverage it in the best way to get your business growing. People throw heaps of money at marketing without really tracking it (or tracking it incorrectly). He'll explain why it's so difficult to track your marketing investments but also show how to track it properly in order to eventually build systems that can actually forecast what you're going to get from your investments.

You can find show notes and more information by clicking here: https://bit.ly/2NXwOIe

There's a ton of disruption in real estate right now, and with so much venture capital coming in, we have to be ready for the very real possibility that the big tech companies will move into this space—and soon. It's only a matter of time before Amazon, Facebook, or Google (or all three) get involved in the industry, and if you're not fearful that this will happen, you're not paying attention.

The FANG stocks basically look at every single industry where there's a potential upside and say, "we need to be there." And the truth is, nothing is stopping them from coming into real estate.

In this episode, Jon shares his predictions for what's coming with these companies in the industry. The way he sees it, it's not a question of if they'll move into real estate; it's a question of when—and whether or not you'll be ready.

You can find show notes and more information by clicking here: http://bit.ly/2KRh0I9 

It goes without saying that trying to build a new team, grow an existing team, or build a product or company from scratch is no easy task. Not only do you have to plan how to get where you want to go, but you also have to ensure that the people you're working with are on the same page so they can help you. But while there are bound to be few bumps along the way, there are certain things you can do to smooth out the process as you grow.

In this episode, Jon breaks down the keys to success when it comes to building from the ground up. Listen in to hear his advice for scaling, how to avoid common issues that come up once your team reaches a certain size, and what you need to be tracking in order to keep your business on the right path.

You can find show notes and more information by clicking here: http://bit.ly/2tGVPil 

When you're running large teams and lots of leads, it can be a challenge to control the quality of service you're providing. You have to make sure your response time is up to par, ensure people are happy, and keep conversions high. But at the end of the day, all of this comes down to one major factor that you can and should control: capacity.

You have to know how many leads your team can support and make sure you're not giving people more than they can handle, because if you're going over that crucial limit, your level of service will start to diminish. And if that happens, it's not your employees' fault—it's yours.

So how do you make sure that you're not overextending your team? Listen in for Jon's advice on this key subject and keep your quality of service up to your ideal standards.

You can find show notes and more information by clicking here: http://bit.ly/2Kd2Yk5 

Consumer expectations are evolving in today's on-demand economy, and it's up to businesses to keep up. People expect timely responses, great service, and an effort to make things right if a product or service falls short. As a result, a major part of meeting expectations is taking the time to ask how things went using customer satisfaction ratings.

We see this everywhere nowadays—just think about the feedback requests that pop up on your phone every time you take an Uber. And there's a reason for that: not only do customer satisfaction questions help ensure companies are providing the ideal experience, but they also provide tremendous value to business owners.

So what does this mean for real estate? Listen in to hear Jon's take on the inevitable changes coming to the industry, as well as his challenge to those in the business.

You can find show notes and more information by clicking here: https://bit.ly/2yiS07y

In case you haven't heard, there's been a big announcement in real estate that's going to change the way we do leads. Zillow recently made the switch from lead generation to connections, now choosing to focus on ensuring consumers get a timely response. The goal is to deliver higher quality leads to agents while also ensuring a great experience for consumers looking to connect with agents, but it comes with its own set of potential challenges.

In this episode, Jon discusses the specifics of this new approach and what it means for advertisers and consumers. Listen in to hear the benefits and potential downfalls of this change, as well as how it could impact buying and selling leads across the industry.

You can find show notes and more information by clicking here: https://bit.ly/2LIBKi9