Kurt and Tim have experience in designing and implementing rewards programs for sales reps, channel partners and loyal customers as well as corporate recognition programs. In this episode, we discuss the not-so-intuitive value of non-cash rewards for a variety of reasons. We serve up research from Dan Ariely, James Heyman, Scott Jeffrey, Ran Kivetz and Richard Thaler. If you have doubts, listen in! If you are a believer but need more cognitive ammunition for your boss, listen in! And if you have stories you'd like to share, drop us a line at www.behavioralgrooves.com.