Show Summary:

In this episode of Grow My Accounting Practice, Cathy Donovan Wagner, founder and CEO of RETAILMavens, joins us to unpack the deep, often overlooked connection between pricing and personal well-being. Cathy shares how pricing decisions don’t just affect your bottom line—they impact your soul, your mental health, your team, your clients, and even the legacies we help build. She dives into the fear many professionals experience around raising prices, rooted in a desire to be liked and accepted, and explains why that fear can be more damaging than rejection itself.

Cathy also explores the transformative power of niching, emphasizing how narrowing your focus can dramatically improve the client experience and your own confidence. As a Certified Profit First Professional, she speaks to the courage and commitment it takes to do the “scary things” in business. This episode is a powerful reminder that when you price with intention and lead with purpose, you not only serve better—you thrive.

Website: https://www.retailmavens.com

Podcast: https://www.richerretailerpodcast.com

Social Media: @retailmavens

Free Training:3 Steps to Maximize Retail Profit and Reduce Overwhelm: https://www.retailmavenspc.com/moreprofit

Corporate Partner:Relay.Fi - https://relayfi.com/

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

Best-selling author and speaker Bob Burg joins us on this week’s episode of Grow My Accounting Practice to unpack the powerful concept of Genuine Influence — the kind that builds trust, fosters strong relationships, and leads to real results without manipulation.

Bob shares the difference between influence and manipulation, walks us through the Five Principles of Genuine Influence, and even reveals the Eight Key Words that can inspire almost anyone to take action. We also explore why he doesn’t believe in “compromise” — and what to aim for instead.

Whether you’re leading a team, working with clients, or growing your accounting firm, this episode will help you become a more persuasive, impactful, and ethical influencer.

Website: https://burg.com/

Daily Impact Email:  https://burg.com/daily-impact/

The Go-Giver Success Vault: https://thegogiveracademy.com/

Corporate Partner:Impressia Bank - https://impressiabank.bank/

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In this episode of Grow My Accounting Practice, we sit down with Ross Loveland, Founder & CEO of True Profit Salons, to talk about what it really takes to scale an accounting practice and evolve your services. Ross shares the early steps of building his practice, the lessons learned from choosing (and changing) a niche, and how a failed revenue stream taught him resilience and clarity. He dives into the power of strategic partnerships, adding tax services to a bookkeeping foundation, and why niching down can be a growth superpower. Now leading a team and stepping away from direct client work, Ross opens up about what it means to shift from technician to true business owner—and how you can do the same.

Website: https://trueprofitsalons.com/

Instagram:  https://www.instagram.com/trueprofitsalons/

YouTube: https://www.youtube.com/@TrueProfitSalons

Corporate Partner:Impressia Bank - https://impressiabank.bank/

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In this episode of Grow My Accounting Practice, we’re joined by Liz King Caruso—Event Strategist, Consultant, and CEO of Liz King Events and techsytalk—to dive into the power of building a community to grow your brand. Liz shares her insights on how businesses in 2025 are leveraging events not just for visibility, but for genuine connection and long-term growth. From in-person to virtual and hybrid gatherings, Liz explores the evolving trends in what attendees truly value—and how brands can meet those needs with intention and impact. She also unpacks the most common missteps businesses are making with their events and why simply “hosting” isn’t enough. Plus, she answers a key question on every business owner’s mind: is it still worth investing in events?

Tune in to discover how thoughtful, community-centered events can be a game-changer for your brand.

LinkedIn: https://www.linkedin.com/in/lizkingevents/

Corporate Partner:FlexPoint - http://www.getflexpoint.com

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In this episode of Grow My Accounting Practice, we’re joined by Edward Brooks to unpack “The 5 Reasons Stopping CPA Firms From Adding Millions in Revenue, Value, and Wealth.” Edward shines a light on why, even in a booming market, most CPA firms are leaving massive growth opportunities on the table. He challenges firm owners to take a hard look at the habits, assumptions, and blind spots that are holding them back from unlocking serious financial potential.

Edward takes us deeper into why many CPA firms live with business risks they would never accept for their clients, and how this disconnect could be stalling progress. We explore the persistent talent shortage in the industry—not just why it exists, but what firms should be doing to address it. Plus, we tackle the elephant in the room: marketing. Why are so many firms still ignoring it, and what could change if they embraced it?

Looking ahead to 2025, Edward outlines actionable strategies that any CPA firm can use to fuel massive growth in both revenue and value. Whether you're a solo practitioner or managing a growing team, this episode delivers bold insights and practical steps to help you seize the opportunities in front of you. Don’t miss this powerful conversation that might just change how you run your practice.

LinkedIn:http://linkedin.com/in/edward-brooks/

Corporate Partner:Impact Global Solutions - [email protected]

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In today’s episode of the Grow My Accounting Practice podcast, Sandro Barbacini, co-founder of Vet in Business, joins the show to explore the power and importance of choosing a niche. Sandro shares how and why he started VIB from scratch, transitioning from veterinary medicine into business coaching, and how narrowing his focus helped build a thriving, purpose-driven practice.

Throughout the conversation, Sandro emphasizes that choosing a niche not only helps clarify your message and attract the right clients, but also sets the foundation for sustainable growth. He discusses the value of authenticity and vulnerability in the marketing and sales process, explaining how being real and human can create deeper client connections. Sandro also highlights the impact of building strategic partnerships with mentors and modeling from others who have achieved success. Lastly, he reflects on the natural rhythm of the sales cycle and how aligning with it—rather than pushing against it—can lead to better results and long-term client relationships.

This episode is a must-listen for any financial professional looking to stand out, grow intentionally, and lead with purpose.

LinkedIn:https://www.linkedin.com/in/sandro-barbacini-57751814/

Corporate Partner:Your Cyber Team - https://yourcyberteam.com/

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In today’s episode of Grow My Accounting Practice, we're joined by business coach and Profit First Master, Marcus Kroek, for a powerful conversation around leadership, client relationships, and personal growth.

Marcus introduces the concept of "Start with 'I'", a framework inspired by Maslow’s Hierarchy of Needs, focused on employee engagement and self-awareness in leadership. This episode dives into how truly effective teams begin with leaders who understand and meet their own foundational needs before inspiring others—tying in beautifully with themes from the book All In and our previous discussion with Danielle Mulvey.

We also explore how accountants and bookkeepers can boost their sales success and client value by asking deeper, more insightful questions—getting to the problem behind the problem. This approach not only helps attract better-fit clients but also transforms existing relationships by positioning you as a trusted advisor rather than just a service provider.

If you’re looking to deepen your impact as a business owner or advisor, this episode is packed with strategies to start from within and grow outward.

Facebook:https://www.facebook.com/MarcusKroekCoaching

LinkedIn:https://www.linkedin.com/in/marcuskroek/

Instagram:https://www.instagram.com/marcuskroek/

Corporate Partner:Pumpkin Plan - https://pumpkinplanyourbiz.com/

Profit First App Version 2.0 is here! 

More Education. More Functionality. More Profit!

Show Summary:

In this episode of the Grow My Accounting Practice podcast, Mike Milan, also known as Cash Flow Mike, shares powerful insights on transforming client interactions. He introduces the philosophy behind his book Don’t T.E.L.L. Me What to Do!, explaining the acronym T.E.L.L. (Terminate Every Long Lecture), and why shifting from directive advice to client-led conversations leads to stronger relationships and better outcomes. Mike also bridges this concept with The Elevation Sequence, highlighting how its eight techniques—such as The Mirror Moment and The Nudge Pact—help business advisors build trust, engage clients proactively, and drive meaningful action.

Through real-world examples, Mike showcases how applying these strategies has led to breakthroughs in advisory conversations, emphasizing the power of letting clients speak 70% of the time. He wraps up with effective takeaways, encouraging listeners to implement active listening techniques, foster client-led dialogue, and test key principles from The Elevation Sequence in their next client meeting. If you're looking to enhance your advisory skills and create more impactful client relationships, this episode is a must-listen!

Website:https://cashflowmike.com

Instagram:https://www.instagram.com/thecashflowmike/

Facebook:https://www.facebook.com/groups/theclearpathtocash

Corporate Partner:Cash Flow Mike: https://cashflowmike.com

Make Your Business Permanently Profitable with the PROFIT FIRST APP!

Show Summary:

On today’s episode of the Grow My Accounting Practice Podcast, we welcome Charlie Price, CPA, to discuss Advisory Offer Creation & Premium Client Attraction.

Charlie shares expert insights on how accountants can effectively communicate the value of their services, package their advisory offers, and attract premium clients. He also dives into the debate on niching vs. generalization, the difference between selling holistically vs. selling deliverables, and the biggest sales process mistakes that could be costing you revenue.

If you're looking to elevate your accounting practice and close higher-value engagements, this is an episode you won’t want to miss!

Tune in now!

Facebook Community:www.facebook.com/groups/marketingaccountants

Website:www.cardinalthrive.com/high-profit

Corporate Partner:People Processes: https://peopleprocesses.com/

Make Your Business Permanently Profitable with the PROFIT FIRST APP!

Show Summary:

On today’s episode of Grow My Accounting Practice (GMAP), we welcome Ron Baker, renowned thought leader, author, and co-host of The Soul of Enterprise, to discuss the shift from the service and experience economy to the Transformation Economy. Ron explains what a transformation truly is and why accountants should focus on delivering transformational outcomes rather than just services. He also explores the most innovative question surrounding the business model, challenging traditional approaches to firm growth. Additionally, he delves into the crucial distinction between the Revenue Model and the Pricing Model, highlighting why understanding this difference can set firms apart. If you’re ready to rethink how you operate and position yourself at the forefront of this economic shift, don’t miss this insightful conversation.

Listen now!

Website:https://www.thesoulofenterprise.com https://timesupclub.com

X: @ronaldbaker

Corporate Partner:Flexpoint: http://www.getflexpoint.com

Make Your Business Permanently Profitable with the PROFIT FIRST APP!