​​In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?" So have you surpassed the 10K MRR, and looking to scale to 10M ARR? This podcast episode is for you! This podcast episode will be packed with valuable advice. 

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Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other answers. Want an even quicker way to digest the information?

Season 2 guests list and Topics covered

In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?" We want to save you a lot of time in this summary episode, as we combined all the answers into one single episode.

Are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with great advice. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. Learn from industry experts.

Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other answers. Want an even quicker way to digest the information?

Why should you hire globally as a SaaS company? In this episode on the Grow Your B2B SaaS podcast, we delve into the crucial topic of the importance of global hiring for SaaS companies. Our guest, Amir Reiter, CEO and founder of CloudTask, a prominent B2B sales solution marketplace, brings his expertise, drawing from experiences at companies like Drift, HubSpot, and NetSuite. 

Amir shares insights on the evolving dynamics of work, emphasizing the significance of seeking talent on a global scale, especially post-COVID. Whether expanding your SaaS business or contemplating international hires, this episode is a must-listen. We explore the keys to successful global hiring, distinguish between outsourcing and global hiring, and highlight the transformative impact on both businesses and the lives of those working globally. Tune in for invaluable perspectives!

Embarking on the journey from product-market fit to go-to-market success is a pivotal moment for any SaaS startup. It requires a strategic approach and a keen understanding of market dynamics. The CFO plays a crucial role in guiding the company through this critical transition. In this episode on the Grow Your B2B Podcast, we explore the important aspects and best practices that can help startups navigate this journey successfully. Our subject matter expert is Joyce Mackenzie Liu the Founder and CEO of Pegafund a company that provides fractional CFO services and leadership upskilling to high growth, investor-backed SaaS businesses.

Joyce shares her insights on strategic financing for SaaS companies, particularly in achieving product-market fit and go-to-market success. She emphasizes the importance of understanding product metrics, customer feedback, and financial stability to determine product-market fit. Joyce also highlights the significance of having accurate financial reporting and leveraging SaaS metrics to make informed strategic decisions for growth. Furthermore, she discusses the evolving role of the CFO, emphasizing the need for business intelligence and commercial expertise in a rapidly changing market.

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Building a successful startup, especially in the competitive world of B2B SaaS, is a challenging task. It requires dedication, strategic decision-making, and a focus on achieving profitability. Achieving profitability in a startup requires careful planning, customer focus, revenue-driven decisions, and adaptability.

In this podcast episode on the Grow Your B2B SaaS, host Joran Hofman interviews Melissa Kwan, a successful entrepreneur bootstrapping her third startup, E-Webinar. Melissa shares her expertise on how bootstrapped founders can achieve profitability and why they must do so. Melissa emphasizes that becoming profitable allows founders to have financial stability, pay their team, and have the freedom to focus on their own happiness and personal goals. 

Melissa also discusses her anti-VC stance, explaining that she prioritizes a particular lifestyle over financial gain and prefers to build a company where life comes first. She advocates for founders to enjoy the journey and find fulfillment along the way rather than solely working towards a big exit or financial success in the future. Melissa advises founders to focus on revenue generation and make decisions based on what will increase revenue, rather than solely focusing on product features or improvements. By thinking about their product as a revenue-generating machine, founders can ensure the sustainability and profitability of their business.

Melissa's insights shed light on the importance of profitability for bootstrap founders and the potential for a fulfilling and balanced lifestyle while building a startup. She encourages founders to prioritize their happiness and well-being while also considering revenue generation and making informed decisions for the growth of their businesses.

We discuss strategies to increase revenue and profitability, such as focusing on add-ons and catering to power users. Melissa highlights the need to learn and implement marketing strategies, such as SEO and content generation, and emphasizes the challenges of transitioning from a sales-driven approach to a marketing-led one. 

She also shares her approach to building an audience on LinkedIn by crafting thoughtful, longer-form content. She provides insights into pricing strategies, revenue-driven decision-making, cost consciousness, and the importance of community and work-life balance. 

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What is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the customer experience. Shay Howe, CMO at Active Campaign, is the guest for today's episode. Active Campaign boasts a clientele exceeding 185,000 and annual revenue well surpassing 165 million, experiencing a year-on-year growth of 65% in 2021. Currently, they have accumulated more than 10,000 reviews on G2, a fact that is deemed highly impressive. Alongside his role at Active Campaign, Shay is also the co-founder of Lead Honestly, Chicago Camps and an advisory board member at G2. Without further ado, a warm welcome to the show, Shay

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Achieving Product-Market Fit is a pivotal milestone for any business, ensuring that your product seamlessly meets the demands of your target audience. Discover the essential steps to achieve Product-Market Fit with our comprehensive guide. From market research and identifying customer pain points to refining your value proposition, we provide actionable insights to align your product with market needs. Learn effective strategies for customer feedback loops, rapid iteration, and leveraging analytics to fine-tune your offering. Our expert tips will guide you through the process, helping startups and established businesses alike to navigate the competitive landscape and position their products for success. Explore the path to sustainable growth by mastering Product-Market Fit with our in-depth resources and strategies. Elevate your business to new heights – start optimizing your approach today!

In today's episode on the Grow Your B2B Podcast, we dive deep into the critical milestone of achieving product-market fit. Joining us is Andy Karuza, the marketing lead at Nacho, a seasoned startup investor, advisor, and serial entrepreneur. Andy shares his wealth of experiences, failures, and successes, offering invaluable insights into the journey of finding product-market fit.

Achieving product-market fit is the bedrock of sustainable growth for any SaaS company. Andy Karuza's journey and insights provide a roadmap for entrepreneurs to navigate the challenges and make informed decisions on their path to success. Remember, it's not just about selling a product; it's about solving a problem and creating a product that customers love.

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The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics. 

Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining key objectives, target audience, and messaging. Leverage market research to predict trends and customer needs, ensuring your GTM plan remains adaptable to dynamic market landscapes. Implement analytics tools to measure and prove the plan's effectiveness, tracking key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and revenue growth. Regularly reassess and refine your strategy based on data-driven insights to stay ahead in a competitive market. A well-structured GTM plan, grounded in foresight and substantiated by measurable results, is the cornerstone for achieving sustained market success.

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Bootstrapping, the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran Hofman hosts a subject matter expert on how to get capital as a bootstrapper. Our guest is Nathan Latka. Nathan is the founder of FounderPath, a platform that helps SaaS companies grow without giving up equity. In addition to that, he has deployed capital to over 200 bootstrap founders out of a $150 million fund. He is the author of the Wall Street Journal bestselling book, "How to Be a Capitalist Without Any Capital.” Lastly, he is a host of "The Top Entrepreneurs" podcast, which has over 20 million downloads.

Securing early-stage investment for your SaaS (Software as a Service) startup is a pivotal step in turning your innovative ideas into a thriving business. To attract potential investors, it's crucial to first develop a compelling business plan that clearly articulates your product's unique value proposition and the problem it solves. Create a robust financial model that demonstrates a realistic and scalable revenue stream. Building a prototype or minimum viable product (MVP) can also instill confidence in investors by showcasing your team's ability to execute. Networking plays a crucial role; attend industry events, engage with potential investors on social media, and leverage your professional connections. Be prepared to tell a compelling story about your vision and how your SaaS addresses a market need. Finally, consider seeking guidance from mentors or advisors who have experience in your industry. With a solid plan, a strong network, and a compelling story, you'll be better positioned to secure the early-stage investment needed to propel your SaaS startup to success.

In this episode of The Grow Your B2B SaaS podcast, we tackle a critical aspect of securing early-stage investments. Our subject matter expert is Lotte Geldermans, the portfolio lead at PitchDrive, an early-stage VC utilizing a data-driven approach for rapid investments. Lotte brings five years of experience at PitchDrive, overseeing a growing portfolio of startups. Lotte shares insights gained from evaluating numerous startup ideas and the evolution of the startups they've invested in.

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