Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go.

In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly.

In this episode you’ll learn:

• How to build certainty in you as the local go-to so people know you're the best choice
• How to build certainty in your audience so they believe they can have/achieve what you're offering
• Why sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some weeks it was crickets.

Even though he’d been in business for 4 years, he wasn’t getting the traction he expected. He would "panic market" and make his to-do list a mile long to reach clients.

But once he joined The Localpreneur Academy, he constrained his marketing plan, focused on mastering ONE skill that could create consistent leads and committed to showing up from a totally different identity.

And within 6 months…

He's fully booked with a month-long waitlist

He landed his biggest project ever (10x bigger!)

And his confidence is on a completely different level

In this episode, he's sharing how you don’t need more tactics... you need a simpler plan + the belief to stick with it.

Mentioned in this episode:

• Work with Tyler at Elevate Technologies
• Follow him on Instagram @elevatehometech and on Facebook
• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.

And it’s not because you found the perfect viral hook or used the trend of the week.

It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated.

In this episode, I’m breaking down what’s been happening online over the past few years (hello AI content + viral trend overload)… and how you can use this moment to become the one people remember, trust and choose locally.

Because reaching people and standing out are NOT the same thing.

And I want you to be remembered.

In this episode you’ll learn:

• Why AI content + viral trends have made everyone’s marketing look “good”… but also made it way harder to stand out (and what to do instead)
• The real difference between reaching more people and standing out as the local go-to they actually remember and trust
• The simple mindset shift that helps you step into your authority as the expert in your city

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.

In this episode you’ll learn:

• Why you might not be changing fast enough and how to fix it
• How to speed up your learning curve by increasing your reps, especially with content and visibility
• How to stop doing the same things over and over and getting the same results

Mentioned in this episode:

• Follow me on Instagram @‌lesliepresnall
• Work with me inside The Localpreneur Academy
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.

She's breaking down her top social media predictions for 2026, including what’s shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you.

In this episode you’ll learn:

• Why AI content is increasing fast, but audiences are craving the real you (and how to use AI without losing your voice)
• Why viral trends are starting to burn your audience out and how original content will help you become the local top choice faster and easier than ever
• Why social media SEO matters more than ever in 2026

Mentioned in this episode:

• Join The Local Instagram Formula
• Follow me on Instagram @‌lesliepresnall
• Work with me inside The Localpreneur Academy
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”

But… do they actually work for local business owners?

Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).

In this episode you’ll learn:

• The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
• How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
• A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

• Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
• The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
• Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.

In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up.

Sound familiar?

You’ll hear the exact coaching I gave her and the mindset shift that can change the way you approach your business when you’re tired, busy or just not feeling it.

Because nothing has gone wrong when you’re not motivated.

You just need to learn how to create commitment from your thoughts... not wait for motivation to show up.

This episode will help you see that you can do hard things, even without motivation… and that consistency, success, and growth come from deciding who you want to be and honoring that decision again and again.

In this episode you’ll learn:

• How to shift from waiting for motivation to generating commitment
• How to make decisions ahead of time so you can show up even when you don’t feel like it
• How to build evidence that you can do hard things in business and in life

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Episode 63: Leaving My Full-Time Job and Facing My Worst Case Scenario

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This week, we wrapped up Your Fully Booked Era 🧡 - a 7-day audio series designed to help you overcome the thoughts that are keeping you unbooked.

If you missed any of the episodes, you can binge the full series below:

The Fully Booked Era Series:

 1️⃣ Day 1 – What’s Stopping You From Believing You Can Be the Local Go-To

2️⃣ Day 2 – How To Meet More Local People

3️⃣ Day 3 – Are You Secretively Selling?

4️⃣ Day 4 – How Much Should I Promote What I Sell?

5️⃣ Day 5 – Location Drama

6️⃣ Day 6 – Local Clientele Drama

7️⃣ Day 7 – Are You Stuck in This Cycle That Keeps You Unbooked?

Each episode is short and designed to shift ONE belief that’s keeping you from becoming fully booked in your city.

Now, this episode is your next step: Your Fully Booked Era inside The Localpreneur Academy

I’m showing you exactly how we take everything you learned this week (the mindset shifts, the confidence and the local visibility work) and turn it into a step-by-step process to get fully booked within a year (or less) inside The Localpreneur Academy.

You’ll learn:

• The 5 skillsets every local business owner needs to get fully booked
• Why belief + skill + support = a business that’s booked out
• What kind of coaching and support you get inside the Academy

Ready to make this your Fully Booked Era?
👉 Click here to join The Localpreneur Academy

You’ll get lifetime access to my full 5-step system, live weekly coaching and personalized feedback. It's everything you need to become the fully booked local go-to in your city.

🎁 Join by October 29 and Get the BONUS Localpreneur Planning Pass

When you join by Wednesday, October 29 you’ll get two exclusive bonus planning sessions:

🖤 Black Friday Planning Workshop – A workshop to have your Best Black Friday Yet! Learn my 8-step process to sell out your Black Friday offer, my criteria for choosing your irresistible offer, how to map out your promotions ahead of time, and how to troubleshoot to improve your sales in real time.

🗓 2026 Planning Extravaganza – A series of workshops where we’ll fully map out your next year. No more flying by the seat of your pants, no more wondering when you'll get to "back burner" projects. Walk into 2026 with a clear goal and vision and ready to execute.

You’ll leave both events with a clear plan to create your biggest results yet.

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?

I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.

Competitor-based decisions don’t fuel growth. They limit it.

In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.

From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.

I’ll show you how to shift out of this so you can grow your business with confidence faster.

In this episode you’ll learn:

• How focusing on your competitor stops you from marketing, networking, selling and growing
• How to make business decisions based on your best clients (not your competitors) so you can grow faster.
• The mindset shifts that help you show up as the go-to in your city.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.