Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.

But what if you flipped the script?

What if you started believing you’re someone your community loves to pay?

In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business.

In this episode, you’ll learn:

• The belief shift that makes marketing and selling feel more natural and fun
• Why YOU already have things you love to pay for — and what that reveals about your best clients
• How to show up like someone people in your city want to work with

Mentioned in this episode:

• Grab the mini training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.

After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective.

In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your profile is missing these key pieces, you’re losing clients who are literally searching for someone like you or they aren't hiring you because they don't know you're the perfect local fit for them.

In this episode, you’ll learn:

• A fresh breakdown of the 5-part Local Instagram Formula and why these five pieces still matter now more than ever
• The most common mistakes that cause local clients to scroll away
• How to spot the gaps on your profile that are costing you leads

Mentioned in this episode:

• Grab the mini training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!

This is a question I recently answered inside The Localpreneur Academy because many local business owners and service providers get stuck deciding which is “better” — and whether they should start a whole new account or switch from personal.

In this episode, you’ll learn:

• The current features of both Business and Creator accounts (as of 2025)
• How to know if YOU are a personal brand or a local business
• The best type of account for your business

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you.

Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions.

In this episode, you’ll learn:

• The difference between passive marketing energy vs. confident, committed action
• Three common ways you show up in your business when you're hoping to get clients (and what to do about it)
• Why your brain resists showing up—and how to override it with belief and strategy

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.

In this episode, we talk about what’s really working for local marketing in small towns — and how Jordon proved you can build a thriving business, no matter how rural your area is.

Tune into this episode to learn:

• Why most rural business owners aren't seeing traction on social media -- and what to do instead
• The mindset shifts Jordon made to go from self-doubt to fully booked (and what finally made it click)
• Why living in a rural town doesn’t have to limit your income, success or impact

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Jordon on Instagram @jordonegelston
• Follow Jordon on Facebook at Uniquely Jordon Media

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Overthinking is one of the biggest reasons local business owners never get their content out to their followers.

In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand.

Tune into this episode to learn:

• 5 sneaky ways overthinking shows up in your content creation and slows you down
• The mindset shift that helps you create faster without sacrificing quality
• How to use each social media post as one small step in your bigger marketing strategy

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

The real problem with having too many offers? It slows down your local sales.

In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.

Tune into this episode to learn:

• Why too many offers confuse potential clients and slow down local sales
• How juggling multiple services drains your marketing momentum and energy
• What happens when fallback offers fill your schedule (and how to fix it)

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!

I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online.

Tune into this episode to learn:

• What an offer really is for service-based local business owners
• The difference between your core offers, making offers and special offers
• Plus, how the idea of "offers" applies to product-based businesses too

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients.

Do you ever stress out about how to follow up with leads?

Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....

And now you're waiting...

You start to question... Should I reach back out? How long should I wait? What should I say??

I'm breaking it all down in this in this episode!

Tune into learn:

• The 3 steps to create a solid follow up process for potential clients
•  How to detach your emotions and stay neutral and professional
• How having a follow up process can keep you from overthinking

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary.

Your brain might start to second-guess:

 “Will people even want this?”
“Will they get it?”
“Should I do it this way… or just do it like everyone else?”

This episode is a mindset reset for the moments when doubt creeps in — because deep down, you know you’re actually onto something big.

Tune into this episode to learn:

• What to expect when you’re the first to do something new in your market
• How to hold your belief when your brain starts to offer doubt
• Real examples of how to market and message something your audience doesn’t understand yet
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL