If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you!

Just because you can serve people anywhere, it doesn't mean it's the best place to START.

In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.

Tune into this episode to learn:

• Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messaging
• How local referrals, relationships and visibility can fill your calendar faster than trying to market to the masses
• Why focusing on local isn't excluding anyone -- and how clients from other places can still find you
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Ep #105: How Qianlei Built A Fully Booked Acupuncture Practice -- with a 3-month waitlist and 1 Million Instagram Followers

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I’m bringing this episode back as one of my Most Valuable Podcast (MVP) episodes because it’s one of the most important questions you can ask when you feel stuck:

Do I need to learn a new skill or do I need to implement what I already know?

So many local business owners stay stuck because they lump every problem into “I don’t know what to do.”

But “I don’t know” usually keeps you spinning.

In this episode, I’m helping you troubleshoot what’s really going on when you’re not getting the clients, bookings, followers, consults, sales or the local visibility you want.

Sometimes you truly do have a skillset gap. You need to learn how to position yourself, grow a local audience, create better content or sell.

But sometimes you have an execution gap. You know enough to take the next step, but fear, perfectionism, confusion, comparison or doubt are keeping you from following through.

When you can tell the difference, business gets so much clearer. You stop grabbing random strategies and start solving the actual problem.

Tune into this episode to learn:

• How to diagnose whether your marketing problem is due to missing skillsets or implementation
• Why saying “I don’t know” keeps you stuck and what to ask yourself instead
• What to do when you do know what to do, but you’re not following through — and how to start taking action

Mentioned in this episode:

• Grab the mini training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Episode #99: How I Grew My Business by 200%

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I’m sharing something that might sound a little shocking: I’ve spent over six figures working with the same coach, in the same mastermind, over and over again. Not because I get new information and content every round. Not because I didn’t “get it” the first time.

But because I keep getting a return from the same process at a deeper and deeper level.

This episode is for the local business owner who is afraid to invest, the one who keeps investing in too many different things, and the one who has already invested in support but knows they haven’t fully applied what’s in front of them yet. I’m sharing how I think about ROI, why I believe constraint creates growth and what changes when you stop looking for the next new strategy and start becoming the kind of business owner who creates a return.

Tune into this episode to learn:

• Why most business owners don’t need more new information — they need to apply, evaluate and master the process they already have.
• How to think about ROI before you invest, including the questions I ask myself before making a high-level investment in my business.
• Why the same process can keep creating results at every level of business, and how investing can become a declaration of who you’re becoming.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

If you’ve ever felt like the hardest part of business isn’t always what to do every day, but it’s believing bigger results are actually possible for you... this episode is for you.

In today’s episode, I’m talking with my Localpreneur Academy student Maddy Memmer, the owner of Color Chroma in Austin, Texas, a color analysis and personal stying business.

Maddy is a former teacher who has spent the last few years building a business that has grown beyond what she once believed was available to her. In this conversation, we talk about the internal glass ceilings she had to break through, how her background shaped what she thought was realistic, and what it looked like to keep going even when her brain wanted to doubt the process. We also talk about what mindset work really is, why it matters so much in business and how learning to think more powerfully and intentionally helped her create a fully booked business.

In this episode, we talk about:

•  The biggest belief shifts Maddy had to make as a former teacher stepping into entrepreneurship 
•  Why mindset work is about more than “thinking happy thoughts” and how intentional thinking changed how she showed up in her business 
•  How Maddy learned to keep going through doubt, emotional ups and downs, and the internal glass ceilings

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Maddy on Instagram at color.chroma.atx 
• Visit Color Chroma's website

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I’m sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first.

I’m walking you through:

• The 5 essential skills every fully booked local business owner needs
• Why it’s never a mystery clients aren't coming in when you can bring your marketing back to a process
•  Why I’m hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur Academy

FREE WORKSHOP:
Register for The Fully Booked Roadmap on June 22

FAST TRACK WEEK:
Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients?

In this episode, I’m sharing why marketing and selling are not just another business expense.  They are the exact skills that make every other investment in your business start paying you back.

Tune into this episode to learn:

• Why getting your business ready for clients isn’t the same as actually getting clients
• The two most important skillsets that make every other investment in your business start paying you back
• How to avoid spending thousands of dollars on business investments that never get seen by locals you want to serve

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Do you ever catch yourself waiting until you feel ready?

Ready to start. Ready to show up. Ready to sell. Ready to make the move. Ready for life to feel a little more stable before you really go for it.

In today’s episode, I’m talking with my Localpreneur Academy client Brittany Powell, a personal trainer and nutrition coach who built a 6-figure business from her garage without the perfect setup, Instgrammable background, or ideal circumstances.

Brittany shares how shutting down her gym during Covid — what could have felt like her biggest failure — actually opened the door to one of her biggest successes: building her online fitness app, growing a strong community and creating more freedom in both her business and her life. We also talk about why marketing locally first helped her gain traction, what it looked like to move her business into a whole new life chapter and why so much of growth comes from being willing to go before you feel fully ready.

Tune into this episode to learn:

• How Brittany turned the closure of her gym into the beginning of her online business and fitness movement
• Why marketing to women in her local community first helped her build trust, gain traction and get clients fast
• What building her business from her garage — and later from an RV in Colorado — taught her about starting before you feel ready and building a business around your real life
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Brittany on Facebook at Peak Performance Athletics
• Follow Brittany on Instagram at @brittpowellfit

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have:

When is the best time to host a local event, workshop, or class?

Most people immediately think the answer is about choosing the right day or time based on their demographic or asking their audience what works best for their schedule. And while that advice can be helpful, I gave my students a different way to think about it.

I’m talking about why your event timing may not be the real problem, but instead how to think about creating demand for local workshops and classes, and why people will make time for something they actually want.

Tune into this episode to learn:

• Why deciding timeframes around your audience isn't always the answer 
• What you're really selling when you host a workshop and class and why it's the exact reason they would change their plans and make special arrangements to be there
• Why stepping into your authority is key for selling local events
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this Most Valuable Podcast episode, we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.

Tune into this episode to learn:

• The biggest mistakes small business owners make when choosing a niche or specializing
• How to avoid "niche drama" and keep making money while you figure it out
• The key components to a profitable niche
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

If you’ve ever had the thought that it’s too late to start a business… or that because you’ve already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that local go-to in your industry who has fully booked months…

I want you to meet my client, Leslie Cuti who's a home organizer in Hammond, Louisiana, and who started her local business 25 years into her career as an educator and assistant principal.

Entrepreneurship was never part of the plan. But in less than two years of running her business part-time, she retired early and took it full-time. In this episode, Leslie shares what she had to believe to start her business from scratch, get more visible in her community and learn how to market herself in a way that felt totally new.

Tune into this episode to learn:

• What Leslie had to believe about herself to go from educator to business owner and take her business full-time
• What helped her create fully booked months, including her Local Marketing Plan and the local collaborations that brought her more visibility
• The mindset shifts that helped her get more comfortable selling, showing up on camera and putting herself out there in brand new ways

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Visit Leslie's Website: Organizing With Leslie
• Follow Leslie on Instagram @organizingwithleslie

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.