This episode features Jason McCutchen, a seasoned wedding filmmaker, YouTuber, and podcaster. Jason shares insights on scaling a wedding film business, emphasizing the importance of efficient project management, creating a learning pathway for team members, and the significance of maintaining high standards across numerous projects. He discusses the transition from commercial to wedding filmmaking, strategies for training new talent, and the critical role of communication and structured tasks in team development.

• Learn how to efficiently manage multiple projects while maintaining high-quality standards.
• Discover strategies for training and developing a diverse team of filmmakers at various skill levels.
• Understand the importance of clear communication and structured tasks in ensuring team success and business scalability.

Jason McCutchen is a wedding filmmaker, YouTuber at Wedding Film School, and podcaster who has grown multiple brands to over 200 weddings a year grossing over 7 figures. Jason's passion for systems and team building have created a sustainable model of excellence and sustainability for his studio and he is passionate about helping artists get out of their own way and make more money while still making work they are proud of. 

• [00:00] Welcome to the show!
• [04:23] Meet Jason McCutchen
• [09:41] Secrets for scaling
• [12:48] Be willing to adjust
• [13:33] Project management
• [19:29] Practical improvement
• [28:33] Master training to scale well
• [42:00] Demystify your creativity
• [44:12] Connect with guest
• [45:29} Outro

"Creating wins for your team is the number one job of a boss."

"We run our wedding film business like a marketing company, with hard deadlines and accountability."

"Every aesthetic is reproducible if you understand it as a pattern of your sensibilities."

"Don’t limit yourself with preconceived notions. Be creative not just with your camera but with your business."

Find Jason McCutchen online

Follow New England Wedding Films on Instagram

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Follow The Wedding Film School Show on Instagram | YouTube

Listen to The Wedding Film School Show podcast

Find out more about 10xFILMMAKER  

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In this thought-provoking solo episode, Ryan Koral delves into the transformative effects of Artificial Intelligence (AI) on the video production world. From personal anecdotes to industry-wide implications, Ryan explores how AI technologies like ChatGPT and Sora are reshaping content creation, from writing emails to generating photorealistic images and videos. He contemplates the future role of video professionals in an AI-dominated landscape, emphasizing the importance of strategy, storytelling, and human touch in maintaining relevance and adding value for clients.

• Insights into how AI is revolutionizing the content creation process, offering both opportunities and challenges for video professionals.
• The critical importance of evolving from being just a "tripod" to a strategist and storyteller in the age of AI.
• Strategies for leveraging AI to enhance efficiency and creativity, while focusing on unique human skills that AI cannot replicate.

• [00:00] Welcome to the show!
• [01:09] AI and filmmaking
• [02:37] Larger implications of AI
• [07:43] Don’t become obsolete
• [11:28] Leveraging AI for your business
• [16:35] Planning for the future
• [21:06] Outro

"ChatGPT has become more than just a tool; it's like a companion for brainstorming and refining ideas."

"Tyler Perry's reaction to Sora highlights the urgent need for video professionals to reassess their value proposition."

"Being a strategist and guide for our clients is becoming increasingly crucial as AI takes on more production tasks."

"The potential of AI in video production forces us to rethink how we add value beyond technical skills."

Sora from OpenAI

Midjourney

"Tyler Perry Puts $800M Studio Expansion on Hold," Hollywood Reporter

Get your hands on this Video Blueprint sample to see exactly what a client's paying us $2500 for.

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Episode 376

In this insightful episode of "Grow Your Video Business," Ryan Koral dives deep into the importance of having discipline in both personal and professional life, drawing parallels from his own experiences in high school football to the video production business. He emphasizes the significance of having a vision, a plan, and how these elements fuel discipline, leading to success. The episode also explores the impact of strategic growth through effective client attraction strategies, sharing firsthand experiences of securing projects by establishing genuine connections and showcasing expertise.

• Discover the foundational role of discipline in achieving success and how to cultivate it in your business.
• Learn how having a clear vision and plan can streamline your path to growth and prosperity in video production.
• Gain insights into attracting clients by leveraging genuine connections, showcasing expertise, and providing unparalleled value.

Frank Farrell stumbled into the world of video production as a child when he discovered old film equipment in his attic. Ignoring his father's warnings, he delved into filmmaking, showcasing his creativity early on by producing short 8mm films. Recognized for his ingenuity in grade school, he quickly mastered the latest technology, leading him to establish Custom Video Productions in 1978 during his junior year of high school. His journey continued through college, where he secured a summer internship and later became the go-to video expert for major corporations like Bell Laboratories, AT&T, and Lucent Technologies, showcasing his enduring passion and dedication to sharing his creative vision.

• [00:00] Welcome to the show!
• [03:33] Developing discipline
• [11:10] Attracting clients
• [13:31] Successful client communication
• [19:43] Ensuring profitability
• [26:18] Learning from others
• [31:36] Outro

“My journey from high school football to running a successful video production business taught me the invaluable role of discipline."

"Without a vision or a plan, it's nearly impossible to maintain discipline and achieve success."

"Our most unique client engagements and how we attracted them through genuine connections and showcasing our expertise."

"The significance of strategic planning in video business growth and client satisfaction."

Find Frank Farrell online

Follow Frank Farrell on Facebook | YouTube

Connect with Frank Farrell on LinkedIn

Find out more about 10xFILMMAKER 

Join the Grow Your Video Business Facebook Group 

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This episode features an insightful conversation with Roxana Baldovin, a multi-talented writer, director, and actress known for her vibrant and creative work in the music video industry, including the acclaimed video for Doja Cat's "Tia Tamara." Roxana shares her journey, from the challenges of navigating the industry and breaking out of being pigeonholed, to her personal projects and vision for the future. She offers valuable advice for aspiring directors and creators, emphasizing the importance of confidence, persistence, and seizing opportunities.

• Navigating Industry Challenges: Listeners will learn strategies for avoiding pigeonholing and making strategic career moves.
• Creative Process Insights: Gain insights into Roxana's approach to directing and storytelling, including the importance of editing and post-production.
• Pursuing Your Passion: Be inspired to chase your dreams with confidence, leveraging every opportunity to advance your career.

Roxana, señora directora, is a spiritual visionary director who has garnered close to one billion views from her videos featuring stars such as Snoop Dogg, Wiz Khalifa, Saweetie, Doja Cat, and G-Eazy—to name a few. Her psychedelic-inspired artistic taste can be seen in her video “Tia Tamera,” which Pitchfork named in the top 20 videos of 2019.

• [00:00] Welcome to the show!
• [03:13] Meet Roxana Baldovin
• [06:52] Balancing passion and profit
• [10:05] Giving yourself room to grow
• [13:06] The Music Video Myth
• [21:25] Juggling multiple projects
• [26:16] What is your dream?
• [28:57] Focus on what you want to do
• [30:54] The power of your network
• [39:19] Connect with Roxana
• [40:29] Outro

"The main bulk of directing actually comes down to writing... that's where the magic happens."

"Finding a good editor can transform your time and creative process."

"Even at the biggest scale, we're all trying to claw our way out of being pigeonholed."

"I used to be super proud of it... My personal style and taste has changed."

"It's very bright and very saturated... that kind of dictated the type of work I did afterwards."

Find Roxana Baldovin online

Follow Roxana Baldovin on Instagram | TikTok

 Hollywood Fringe

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this enlightening episode, Ryan is joined by entrepreneur coach Bri Seeley to discuss the critical shift from time-based to value-based work for videographers and business owners. They explore the importance of recognizing the true value of one's work, moving beyond hourly rates, and the impact of this approach on business growth and personal freedom. This episode is a must-listen for those seeking to transform their business mindset and practices.

• Learn how to transition from time-based billing to value-based pricing to maximize your business potential.
• Understand the importance of recognizing and charging for the true value of your work.
• Discover strategies for enhancing business growth and personal freedom by shifting your pricing model.

TEDx Speaker and award winning entrepreneur Bri Seeley is The Entrepreneur Coach. She works with ambitious entrepreneurs to evolve the business they have into the freedom-based business they dream of. You know it’s time to work with Bri when you have gone as far as you can with what you know, and it’s time to bring in an expert with 17-years of experience who can take you further than you currently imagine. You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health and more.

• [00:00] Welcome to the show!
• [03:17] Meet Bri Seeley
• [07:13] The right mindset for running a business - healthily
• [19:56] Stop trading time for money
• [25:52] Breaking out of the cycle
• [29:49] Working in vs on your business
• [33:52] Value based pricing
• [38:38] Communicating your value
• [44:26] Connect with Bri
• [45:16] Choosing a different perspective
• [46:46] Outro

"Exploring the shift from hourly rates to value-based pricing with entrepreneur coach Bri Seeley."

"Bri Seeley shares insights on why your time is worth more than you think."

"Understanding the real impact of your work: A new perspective on business pricing."

"Learn how to calculate the true value of your services and charge accordingly."

"Embrace the mindset change that can lead to greater business success and personal freedom."

Free Training for Entrepreneurs: The Reset

Follow Bri Seeley on Instagram | Facebook

Download the PDF resource guide to Unlock the Power of AI 

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In this episode, Ryan talks with social media expert Katie Brinkley about effective strategies for using social media to grow your video business. Katie shares insights on the importance of intentional content creation, the value of community building, and the benefits of diversifying content types to align with various platforms and audience preferences.

• Discover how intentional content creation can significantly boost your social media presence.
• Learn the importance of community building and how it can reduce the need for frequent posting.
• Understand the value of diversifying content types to cater to different platform algorithms and audience preferences.

Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week.

From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for entrepreneurs, tech startups, and consultants, Katie has been at the forefront of the changes in how buyers engage on social media. Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process.

Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy.

• [00:00] Welcome to the show!
• [03:22] Meet Katie Brinkley
• [04:15] The Social Shift
• [09:43] Knowing your audience
• [17:39] Getting started
• [25:52] Building the audience that you want
• [31:29] Take back your time
• [34:38] The 4 post strategy
• [43:52] Connect with Katie
• [45:00] Outro

"Social media wasn't intended for overwhelming content creation. Being more intentional with our time and content leads to building a stronger community around our businesses and brands.”

"Consistency is key. Whether you post every day or four times a week, success comes from showing up.”

"This is an excellent opportunity to share your story, client testimonials, and showcase some of your best work. Tailor your messaging based on who your audience is.”

"It's crucial to create content in the way that the platform and your audience prefer. Not everyone consumes only video content, so diversifying your content type is essential.”

Follow Katie Brinkley on Instagram | Facebook

The Social Shift, by Katie Brinkley

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Ryan engages in a captivating discussion with Christine Gritmon about the power and importance of personal branding for video professionals. Christine shares insights on how personal branding can significantly impact client relationships, business growth, and self-representation in the digital world. This episode is packed with practical tips for those looking to enhance their presence and influence in the video industry.

• Learn how to harness the power of personal branding to attract and retain your ideal clients.
• Discover strategies for presenting your unique voice and story through your brand.
• Understand the importance of authenticity and consistency in building a trusted personal brand.

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let’s Talk About Brand. 

• [00:00] Welcome to the show!
• [04:00] Meet Christine Gritmon
• [04:26] Why personal branding?
• [10:35] Staying true to who you are
• [17:39] Sometimes “no” is good
• [19:00] You never know who’s watching
• [21:12] Creating the market you want
• [26:41] Getting started
• [32:15] Invite people into the mess
• [38:04] Connect with Christine
• [39:45] Outro

"Personal branding is more than just a buzzword; it's a game-changer for your business."

"Christine Gritmon reveals how personal branding can open doors to new opportunities."

"Explore the intersection of creativity and branding with expert insights."

"Find out why your personal brand is your most valuable asset in the video industry."

"Learn how to stand out in a crowded market by embracing your unique brand identity."

Get the Social Media Branding Guide

Find Christine Gritmon online

Follow Chrsitine Gritmon on Instagram | Facebook | Twitter | YouTube

Connect with Christine Gritmon on LinkedIn

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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In this insightful episode, Ryan chats with David Masters about the transformative power of effective branding in video business. They delve into the importance of authenticity, building a legacy through branding, and the impact of strategic positioning. Whether you're a solo videographer or run a full-scale production company, this episode offers invaluable insights into elevating your business through thoughtful branding.

• Discover the profound impact of authentic branding on your video business.
• Learn how to align your brand with your evolving business goals and values.
• Gain insights on the importance of strategic positioning and relationship-building in the video industry.

Davis is a fine artist, designer, and creative strategist with a passion for building brands that step up and stand out.

He’s worked in the world of professional design for 16 years and has partnered with both national and international clients to build brands, product lines, and more. He is a visionary, big-picture type of creative, constantly exploring new creative outlets. He also has a passion for inspiring and mentoring the next generation and enjoys teaching Art and Design at the Collegiate level.

When he’s not creating, he will most likely be found throwing a football or building Lego with their son, playing guitar and dancing with our daughters, or working outside cultivating our garden, fruit trees, and bamboo oasis.  

• [00:00] Welcome to the show!
• [06:53] Meet David Masters
• [11:15] Why brand matters
• [18:57] Your personal brand
• [26:55] Using video in your brand
• [28:29] Your target audience
• [33:55] The value gap
• [43:31] Create your market
• [49:42] Where to start
• [56:10] Connect with David
• [57:30] Outro

"Branding is not just about visuals; it’s about the promise and emotional connection of your business."

"Understanding your brand can change everything – from your client interactions to your business strategy."

"The journey of rebranding involves humility, open-mindedness, and a willingness to evolve."

"Effective branding goes beyond the surface, impacting every aspect of your business, including client perception and service quality."

"Authenticity in branding can create lasting relationships and open up new business opportunities."

Download the Remarkable Brand Audit Workbook

Follow David Masters Group on Instagram

Connect with David Masters on LinkedIn

Connect with Masters Design on LinkedIn

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this introspective solo episode, Ryan Koral shares his personal journey and the lessons learned in almost 20 years of running a video production business. He discusses the importance of reflection, setting goals, and the power of focusing on the 'gains' rather than the 'gaps' in personal and professional life.

• Discover the importance of intentional reflection and learning from past experiences to grow your video business.
• Understand the power of setting clear, ambitious goals and focusing on achievements to drive business success.
• Learn how to balance personal and professional growth in the ever-evolving landscape of video production.

• [00:00] Welcome to the show!
• [01:23] Planning and vision for 2024
• [07:12] The Gap and The Gain
• [10:30] The Roadmap for Optimism
• [11:12] Why are we doing this?
• [12:07] Celebrate your progress
• [14:36] Setting goals
• [16:33] Outro

"Last year, I absorbed three books that really impacted me. 'The Gap and The Gain' was particularly powerful for me. I made some very proactive decisions about my health, both physical and mental, that have been really beneficial.”

"I believe 10x is easier than 2x. I'm setting my goals and priorities for 2024, focusing on what I'm really wired to do and cutting out the rest.”

"2024 is not waiting for me. It's important to find time away from day-to-day work to reflect and plan.”

"What if you took some time for a brain dump? Think about what consumes your time, what impacts your revenue, and what brings you joy.”

“At the end of the day, I reflect on the three best moments, whether personal or professional. This practice of recognizing daily achievements is really helping me.”​

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Join us in an exciting episode where Steve Govel shares his remarkable journey from New Jersey to Sydney, and how he founded Rising Tide Film. Discover the challenges and triumphs of changing careers, finding a niche, and turning a passion for the ocean into a successful business. Steve's story is a testament to the power of adaptability, vision, and passion in entrepreneurship.

• Learn how to pivot careers and thrive in a new industry.
• Discover the power of niche specialization in video production.
• Gain insights into leveraging personal passions for professional success.

Steve Govel owns Rising Tide Film, a content production business based in Sydney that creates story-driven films and photographs for marine businesses. Steve started his career as a wedding and portrait photographer in New Jersey and now spends his days on the water, telling stories for boat brands and cleaning his gear from saltwater daily.

• [00:00] Welcome to the show!
• [04:14] Meet Steve Govel
• [07:07] Learn while you earn
• [14:00] Caring about client success
• [19:09] Niching
• [21:37] Starting a podcast
• [37:59] Aligning with others
• [39:52] Connect with Steve
• [42:13] Outro

"I always search for something I love - that led me to Rising Tide Film." - Steve Govel

"The marine industry was a perfect blend of my passion and profession." - Steve

"Embracing change and adapting to new environments was key to my success." - Steve

"It's about finding the right people and business that align with your vision." - Steve

 Find Steve Govel online

Follow Rising Tide on Instagram | YouTube | TikTok

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes