It's hard enough to get a business of the ground and sustain it across one generation. But it's another to grow and evolve a business across three generations.

Market needs change. Technology changes. The people inside of your organization (and your customers's organizations) change.

There's so much to balance between staying true to what got you where you are today and being willing to evolve and adapt.

In today's conversation, Greg Hartwig, a third-generation manufacturing business owner, will take you through his family's version of this story.