Better Advertising with BTR Media

Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

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#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:

  • How to continue growing mature brands 
  • How to prevent your own brands from competing with themselves
  • Importance of clean structures & nomenclature in your advertising
  • Scaling with a team & processes as your catalog grows
  • What a dream brand to acquire looks like

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    Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols
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