East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:

• How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.
  
  
• It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos.
  
  
• Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation.