By xGrowth
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
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The podcast currently has 246 episodes available.
Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser. He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to smash their growth targets.
This episode also covers...
About Roby...
Roby is an entrepreneur who creates and invests in thriving and durable businesses that challenge the status quo.
With a passion for developing technologies that liberate others to free up their time for higher-value business activities, Roby instils this passion in the hipages Group team, driving the company’s purpose of transforming the trade industry, making better lives for everyone, and striving for continuous curiosity and professional growth.
Roby kickstarted the hipages Group journey in 2004, with the company’s founding business, hipages, inspired by the personal challenges of trying to renovate his own home.
Fast forward to today and not only does he have extensive insight into tradie businesses, but he is also at the helm of a data powerhouse for the trade industry.
With a strong background in numbers, Roby has led his team to harness this data to create a unique industry map of opportunities, known as the hipages Group tradie ecosystem.
Resources mentioned in this episode:
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company.
This episode also covers...
About Laura...
Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing strategies for both listed and unlisted companies, with expertise in brand, PR, performance marketing, events, and sponsorships.
A results-driven marketer and collaborative leader, Laura is also the host of In The Blend, a podcast helping parents and step-parents navigate life in blended families.
Resources mentioned in this episode:
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🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table.
This episode also covers...
About Anne...
With extensive global experience spanning hospitality, market research, technology software, and social sustainability, Anne is the ultimate professional chameleon - demonstrating an exceptional ability to adapt and thrive in diverse environments.
Her career journey reads like a game of executive bingo, featuring roles such as board chair, CEO, entrepreneur, executive coach, business developer, and public speaker. Anne exemplifies the essence of career adaptability, making her an asset in any professional landscape.
Based in Australia, Anne serves as the Chair at The CEO Institute NSW for two Syndicate groups of CEOs - because why settle for one when you can have two? She also chairs the ACDC Project at Community Mental Health Australia, proving that she’s not just about the bottom line but also about supporting communities. Her board memberships include the Kariba Retail Group and an advisory role for Resilient Ready Australia.
Resources mentioned in this episode:
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today.
This episode also covers...
About Nick...
Nick Sheehan is the founder and CEO of efex, one of Australia's leading & fastest growing MSP's.
Under Nick's leadership, efex has grown exponentially since its inception in 2013 from 2 employees to over 300 across 22 Australian branches.
efex has successfully completed 12 acquisitions to date, with 3 more planned in FY25. In 2021 Alceon Private Equity purchased a 50% stake in efex.
Nick is driven by the belief that IT should be simple, scalable, and ultimately solve for tangible gains to productivity and efficiency of workforces. His energy inspires the team to deliver on this core focus, backed by a depth of decentralised capability and expertise, and an egalitarian, values-driven culture.
When Nick isn't building one of Australia's best IT companies, you'll find him indulging in his other passion - tending to his vineyards in the Adelaide Hills.
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space.
This episode also covers...
About Kris...
Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand.
Sendoso is backed by $150M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC.
Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Resources mentioned in this episode:
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.
This episode also covers...
About Ashley...
Marketer, writer, speaker by day... singer, actor, fitness fiend by night!
Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.
Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she’s spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space.
This episode also covers...
About Claire...
Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology, financial services, education, and fashion, working with companies in the US, Dubai, the UK, and Australia.
Now specialising in brand, growth, and product marketing for B2B SaaS companies, she currently acts as the Director of Marketing at Lyssna.
With an MBA, Claire has held leadership roles in e-learning, martech, and user experience software companies. She is known for her strategic thinking, creativity, and ability to leverage digital technologies and customer insights to drive results.
Resources mentioned in this episode:
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this.
This episode also covers...
About Sobia...
Sobia is a seasoned marketing expert with over 15 years of experience in B2C and B2B sectors, spanning higher education, FMCG, automotive, and technology/SaaS industries. An award-winning academic and practitioner, she is passionate about data-driven marketing solutions that prioritises people. As Chair of the B2B Special Interest Group at the Marketing Association and a frequent guest lecturer and conference speaker, Sobia is dedicated to sharing knowledge and empowering others. Sobia's passionate approach has led to multiple accolades, including best paper award at the MAG Scholar Conference and winning New Zealand's first 3Minute Thesis competition as a postgraduate student in 2016.
Resources mentioned in this episode:
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace.
This episode also covers...
About Aaron...
As a strategic advisor to Heads of HR and senior executives, Aaron appreciates how essential talent is to organisational performance and growth and believes that great ideas, backed by rigorous science, have the power to unlock the potential of individuals, organisations and the world.
At Gartner, he advises and coaches senior executives to innovate their HR strategies and challenge standard practice by harnessing data and insights derived from the world’s leading companies.
Recently named a top 100 Global HR influencer by Engagedly, Aaron is a Fellow of the Australian Human Resources Institute, a columnist for InsideHR and serves on the national committee for the Australian Psychological Society’s Interest Group in Coaching Psychology. He also advises several tech start-ups and teaches in the Masters of Organisational Coaching program at Sydney Business School. He is an Honorary Associate at Macquarie University and have guest lectured at the University of Queensland, Griffith University and the Australian College of Applied Psychology.
Outside of the corporate world, Aaron spent 10 years writing and performing original music where he learned that creativity, authenticity and human connection sit at the heart of great songs and great performances. Whilst he no longer performs on stage, Aaron continues to write songs and gets his live performance kicks from public speaking.
Resources mentioned in this episode:
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM.
This episode also covers...
About John...
John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific’s leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees.
Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors.
John is Chair of the Australian Sporting Alliance for People with a Disability, was Vice President of the Australian Paralympic Committee for eight years and Chair of Disability Sports Australia. His service to people with a disability and sporting organisations saw him awarded a Member of the Order of Australia (AM) in 2019.
Resources mentioned in this episode:
_________________
🎯 Do the survey here: https://bit.ly/4drohYX
📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
And for all our other socials visit: https://mtr.bio/xgrowth
The podcast currently has 246 episodes available.