Today Greg is joined by Austin Lieberman, an investor and content creator. In this episode, Greg and Austin talk about how to optimize YouTube content for creators at every level and why you don't need a massive audience to get the most upside.  ►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Austin Lieberman:
https://www.youtube.com/channel/UCLIFOsNlHA7ZjTrJDb2WQcw
https://twitter.com/LiebermanAustin SHOW NOTES:
0:00 - Intro
3:48 - Why you should care about YouTube growth
15:42 - Figure out what works (and double-down)
25:04 - Subscribers: Ask who not how many
32:35 - Your videos are your product




Growth Hacks to Building a YouTube Empire

This is the startup ideas podcast. Hosted by Greg Isenberg (CEO Late Checkout, ex-advisor of Reddit, TikTok etc).



Business

Investing

Careers

Management & Marketing

Business News

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Entrepreneurship

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This $20M/year Founder shares his 3 top business ideas with me

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Jonathan Courtney Gave Away 3 Crazy Cash-Flowing Business Ideas

I’m joined by Jason Cohen, a four-time entrepreneur and current Chief Innovation Officer of WP Engine, to discuss his three best startup ideas: a tool for optimizing social media replies, a simpler, lower price segment, and helping people make practical, simple strategies. 

$100M+/year founder Jason Cohen reveals a brilliant startup idea built on top of Twitter

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss some of the best business ideas on his mind: a productivity app that will kill Notion, the “upside down” desktop app, a brand-in-a-box service for internet-native companies, and so much more. 

3 Easy to Start Big Startup Ideas with Jordan Mix

I’m joined by Kevin Rose, serial entrepreneur and technology investor. We discuss some of his best startup ideas: creating interactive podcasts with the help of AI, a nostalgic TV experience with old shows and commercials, using AI to talk to the dead, and so much more. 

Growth Hacks to Building a YouTube Empire

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