What are the most common blockers to growing games profitably? In other words, why won't your game grow?

Where is IAP spend going in 2024?

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the importance of self-advocacy, the value of mentorship, and the need to be adaptable and data literate in a fast-evolving field. The conversation also highlights the significance of community and support among women in tech and growth sectors.

Guests include:

Adrienne Rice, Performance Media Director, M&C Saatchi Performance

Dr. Matina Thomaidou, VP data science, Dataseat

Tamanda Itaye, Senior Global Performance Marketing Manager, WFP - ShareTheMeal

Saadi Muslu, VP Marketing, Singular

Susan Kuo, Chief Operating Officer, Singular

00:00 Welcome to the Women in Growth Special Episode

00:32 Introducing the Panel: Leaders in Growth

02:26 Journey into Growth: Panelists Share Their Stories

12:50 Biggest Career Triumphs: Stories of Success

22:53 Overcoming Challenges: Insights from the Panel

25:53 Cross-Functional Collaboration in Data Science

27:07 Navigating Leadership and Personal Growth

31:30 Challenges of Balancing Professional and Personal Life

36:47 Empowering Women in the Workplace

45:21 Advice for Women Considering the Growth Space

52:45 Closing Remarks and Appreciation

How do you get more data from ad platforms than they offer? Simple: use Singular.

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.

How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?

Why do gamers like certain games and not others?

Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.