Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development

076: How To Increase The Number of Leads For Your Business This Month

I think many people go through the traditional route of just creating a product and finding their customer. That may work but it's just not the BEST course of action 🤷🏻‍♂️

1️⃣ First, you've got to find your dream customer. Your dream customer is an individual whom you're willing to help and value-add unconditionally.

2️⃣ Secondly, you've got to figure out your dream customers' pain and pleasure. Everyone has pains and pleasures in their life.

When you create content that target their pains and pleasures, it makes them feel like you understand them. They will be more inclined to buy from you.

3️⃣ Finally, you have to create a lead magnet. A lead magnet is something you give away for free in exchange for their contact details. The easiest way to gain leads is by giving away free stuff. Use point 1 and 2 to decide what your lead magnet should be 🤔

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

075: How To 2.5X Your Revenue In 6 Months

Sounds impossible? I think not.

If you think about it, 6 months is actually a long time.

Use that time to craft your irresistible offer. The thing about most products is that your customers' perceived value of it can help justify the price.

It's the reason why everyone pays so much for an iPhone. But I understand that not everyone can market their product so well from the start. So, you've just got to create an offer.

Your product is one thing, but if you bundle other things into your product, it will increase it's perceived value. 💰

Say you're selling your services as a fitness trainer. There are tons of competitors out there so what you have to do is improve your offer. Right now, you're only offering your services, same as everyone else.

Add more. Throw in a week's worth of meal prep recipes, a PDF document on how to do several exercises and an exclusive gym t-shirt with your branding.

If you and another fitness trainer are available for the same price, people will definitely pick you for the extra perks.

Next, you gotta create content to build up your personal brand. People buy from PEOPLE, not brands. When people buy Fenty Beauty, they aren't just buying it because they sell good cosmetics, they're buying it because Rihanna is the creator of the brand. 🤔

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

074: What Differentiate Entrepreneurs

Does this relate to you - You have a unique mindset of looking at things and are constantly trying to solve problems 🤔

If you relate to this, you might have an entrepreneurial mindset. However, most of us entrepreneurs suck at marketing because we don't think like the average person.

I experienced this very early on with the people around me. I'd look at the bigger picture but they will look at the risks and advise me against doing some things. 🤷🏻‍♂️

I emphasized the bigger picture in my ads, but people can't relate to it because they think more about the pain points. Entrepreneurs, however, move toward long-term goals that fall under the pleasure category.

Keep in mind the difference in mindset and change your approach in advertising. I hope this podcast will give you some ideas of some changes you can make to improve the conversion rate of your ads 🤗

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

073: We Are Not In Products or Services Businesses

🤔 Just this simple change in mindset will change your perspective and BLOW YOU AWAY 🤔

I don't think product or service businesses should exist because there is NO SUCH THING.

In fact, all businesses are in one industry only, and that is customer business. That's the mindset you should be having.

The reason why I say that is because the core of your actions should be your customer. Base everything around that customer. To do that, you have to understand them inside out.

That's your target audience. Run your business with the mindset of serving them. Business might be slow at the start, but consumers can tell which company actually cares about them. 👍🏻

Make them feel like buying from you is a STEAL. They will rope in their friends and family to buy from you because you care, unlike all the nameless heartless corporations out there!

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

072: Why Our School System Is Broken

PSA: I don't hate school!

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

071: Risk Free Business

Currently, we're all struggling with employment and unsure what the Coronavirus situation holds for us all. 🦠

I understand that, so I want to bring attention to this risk-free business idea that literally anyone can try out, as long as they're willing to put in the effort to do.

⚡️ Affiliate Marketing ⚡️

Essentially, what you're doing is selling other people's product. You don't even have to come up with your own! You don't even need to accumulate a starting capital to work with.

However risk-free this business idea may be, it still requires you to put in the work. You essentially have to be a spokesperson for this brand/product/service, in exchange for around 30% to 40% commission.

Will you take up this challenge?

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

070: Why Most People Want To Be Successful But They Are Not

This is an analogy that I heard about the four different types of people. Only one type of person will go on to be successful. Will you be the successful one?

It's not that they lack the desire or the drive.

They simply lack the effort to follow through on their desires. You see, I have hosted many webinars and seminars. The first type of person would probably see the event happening but won't bother to attend. The second type of person would aim to attend the event but back out on the day itself. 

The third type of person would attend my event. They come to me and aim to gain as much knowledge as possible to grow their business. They're so excited and I'm happy to help. However, they never follow through. They don't even start! Not because they don't want it enough but they learn so much and end up overwhelmed, not taking any action.

Only the fourth type of person who attends, learns and takes action will end up successful.

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

069: 1 Lesson That I Learnt From Russell Brunson

Russell Brunson is the founder of ClickFunnels, where he hopes that everybody can be empowered by his technology and training to spread their message to more people and build their wealth. I have personally invested around $10,000 with him and his training has truly helped me. And one thing I learned from him was that as entrepreneurs, we're pretty fickle!

What that means is that we jump from object to object looking for the next best thing but we never stay long enough to build our legacy. It's exactly this that is putting us down!

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

068: Most Entrepreneurs Are Not Business Owners

Entrepreneurs see things differently. We see the big picture and we think long-term. That's why we struggle with marketing. We always sell people the big picture but most people can't see it. Hence, they walk away.

Most people, around 95% of them, move away from fear and pain and problems and all of us move towards pleasure. Think about what you can sell or say to alleviate their fears and pains and provide them pleasure!

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

067: 2 Lessons About Business From My First Mentor

My mentor was a success story who sold his company for 21 Million dollars. The valuable information he imparted on me has guided me through many stormy seas and dark nights.

I remember one of his important points was to always build a business for scalability. A scalable business will ensure it's built for long-term survival and won't die just like the hype for it. 

Imagine getting so many clients but being unable to handle the load, leading to your business's demise. That is the prime example of a business that wasn't scalable. 

Also, don't overlook the importance of a parallel margin for your business.

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker