The Revenue Formula

GTM Inflation & the cost of doing nothing

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Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.

  • (00:00) - Introduction
  • (01:20) - SaaS and GTM inflation
  • (06:18) - Rising Costs and Business Adjustments
  • (09:57) - Understanding Value Pricing in SaaS
  • (11:00) - Check your T&Cs
  • (13:50) - Using Price Increase Wisely
  • (18:54) - Communicating Price Increases to Customers
  • (25:11) - Case Study: Effective Price Increase Strategies

    • Mentions
    • Wil Reynolds
    • Carta's Peter Walker on salary & inflation

    ***

    Connect with us


    🔔 LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revenueletter.substack.com 

    📺 Watch: https://www.youtube.com/@growblocks
    💬 Contact: [email protected]

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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