The Revenue Formula

GTM Inflation & the cost of doing nothing

Listen Later

Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.

  • (00:00) - Introduction
  • (01:20) - SaaS and GTM inflation
  • (06:18) - Rising Costs and Business Adjustments
  • (09:57) - Understanding Value Pricing in SaaS
  • (11:00) - Check your T&Cs
  • (13:50) - Using Price Increase Wisely
  • (18:54) - Communicating Price Increases to Customers
  • (25:11) - Case Study: Effective Price Increase Strategies

    • Mentions
    • Wil Reynolds
    • Carta's Peter Walker on salary & inflation

    ***

    Connect with us


    đź”” LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revenueletter.substack.com 

    đź“ş Watch: https://www.youtube.com/@growblocks
    đź’¬ Contact: [email protected]

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings

    More shows like The Revenue Formula

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    519 Listeners

    Pivot by New York Magazine

    Pivot

    9,257 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Founders by David Senra

    Founders

    1,935 Listeners

    The Daily by The New York Times

    The Daily

    111,917 Listeners

    Børsen Morgenbriefing by Børsen

    Børsen Morgenbriefing

    25 Listeners

    My First Million by Hubspot Media

    My First Million

    2,624 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,414 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,236 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,507 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,335 Listeners

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

    40 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    461 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,170 Listeners