The Revenue Formula

GTM Velocity: How to out-execute the competition

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This is your quick guide to GTM velocity. We cover three simple areas you can focus on to accelerate your GTM — and outcompete your competition.

  • (00:00) - Introduction
  • (05:14) - Work Culture and Four-Hour Work Week
  • (07:23) - Go-to-Market Velocity Explained
  • (11:28) - High Tempo Testing and Experimentation
  • (13:11) - Defining Kill Criteria for Projects
  • (14:38) - Experimental Market Expansion Strategies
  • (15:40) - Simplifying for Speed and Learning
  • (18:34) - The Importance of Speed in Hiring
  • (24:01) - Optimizing Team Capacity
  • (27:47) - Effective Time Management and Meetings

    • This episode is brought to you by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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