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It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $300 million.
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4545 ratings
It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $300 million.

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