They represent the most expensive women’s soccer player in history, are responsible for the biggest contract in NWSL soccer history and have 41 clients who’ve played in the World Cup. TMJ, formerly known as The Marketing Jersey, wants you to know that they are the heart and soul of women’s soccer. But it wasn’t always that way. When Guillermo Zamarripa started TMJ in 2014, there were zero training facilities dedicated exclusively to women’s soccer, the average National Women’s Soccer League salary was between $6,000 and $23,000, and agents willing to represent female soccer players were hard to find. Guillermo joins Bísness School to explain why he decided to carve a career in a field that had little money, how he and his co-founder Oscar González bootstrapped the first seven years of the business and what he sees as the future of women’s soccer in the United States.

Follow TMJ at @mktjersey

Follow Fernando Hurtado at @byfernandoh