Guy East founded Hope Sports as a result of his personal life experiences as a professional athlete. He's a former professional cyclist who has competed on the US National Team, Raced with Lance Armstong and other professional cycling teams since 2005.

He shares how he got into cycling and how the sport he so loved started to eat away at him in the midst of this performance culture. As Guy says, we're only as good as our last performance. The constant pressure and search for worth ultimately led him to lose the joy of riding. Something needed to change.

In 2009, at the peak of his career, Guy saw extreme poverty while racing in Mexico City. He began to question his purpose in life and decided to stop racing. He took a risk, made a radical life change and sold all of his possessions. Guy lived with the homeless for a while and soon began to travel the world to serve the poor.

After two years of working with the poverty-stricken across the globe, Guy decided to return to professional racing. He regained his joy because he understands the greater picture. His worth wasn't determined by his performance. He combined his desire to compete and his passion to help those in need. Hope Sports grew out of Guy’s vision to see professional athletes live with greater purpose and a heart of service.

Please check out Hopesports.org for more information on the impact he is having.