Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business.

As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology."

He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com.

Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life"

And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience.

He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort.

In This Episode, You'll Learn…

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