Hack Your Own PR

Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR's do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.

In this episode, Madieson walks us through Great Wrap's humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments.

We dive deep into what has really worked in the Great Wraps PR strategy, why PR has been the cornerstone of the brands marketing efforts and how Madieson has utilised the power of micro-influencers in the sustainability industry to boost their brand visibility.

If you're a founder in the early stages of business and are looking for cost effective ways to get your brand in front of an audience that will convert into dollarydoos, this chat's for you.

Find Madieson online:

https://www.linkedin.com/in/madieson-ryan

https://greatwrap.com.au/

https://www.instagram.com/great_wrap/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.

As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you're willing to open up, be a lil vulnerable, and if you're bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers.

Laura shares exactly what her and the team are looking for from travel, lifestyle, beauty roadtests, where to shop, eat, and those human interest stories.

Find Laura House online:

https://www.linkedin.com/in/laurahouse

https://www.instagram.com/laurhouse/

Address for product mailouts: Daily Mail Australia Level 12 207 Kent Street, Barangaroo NSW, 2000

Find Odette Barry online:

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients.

Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands.

Luke talks about what the 'forensic' process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands.

We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does.

This is a goodie, even if you're not ready to go through the B-Corp certification process, I'd still encourage you to tune in and consider what your brand could be doing better for the planet and your people.

Find Luke Dean-Weymark

https://www.instagram.com/compass_studio/?hl=en

https://www.linkedin.com/in/lukedeanweymark/

Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.

In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it's the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs.

She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk.

If you're planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending.

This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns.

In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.

My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.

Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia's iconic brands.

This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business.

In this delightful episode Fiona chats through the content pillars, audience profile, and what she's looking for in a pitch - hint: lean into the messy real human side of business.

If you're a founder looking to get in front of more founders - or if you're looking for a bluddy lovely chinwag, you will enjoy this episode.

https://www.instagram.com/mydailybusiness_/

https://open.spotify.com/show/5FO8yii8JufRvMLOU0h05E?si=86e30544814f4392

[email protected]

Mary Christina is the founder of experiential Events and brand experience agency, Minni.

I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking.

Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary's events are some of the most beautiful, clever and strategic I've seen on the 'gram. As someone who worked in events for 5 years for Westpac, what

Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to.

As you'll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief.

If you're looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you're ready to spend up on a special event, Mary's interview will no doubt spark ideas about the next step forward.

Find Mary online:

https://www.linkedin.com/in/mary-christina/

https://www.instagram.com/minni.agency/

https://www.minni.com.au/

Carmen Braidwood is a confidence on camera coach and modern media trader.

After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight.

These days she teaches entrepreneurs and founders how to speak more confidently online.

In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence.

It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it.

Find Carmen Braidwood online

https://www.instagram.com/oncamerawithcarmen/

https://course.carmenbraidwood.com.au/links

https://www.carmenbraidwood.com.au/

It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen.

In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris' podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work.

As executive producer of these top-ranking podcasts, it's Jess' role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark's unwieldy and oftentimes off-script approach to interviews.

If you're an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie.

Find her online

https://www.linkedin.com/in/jessica-smalley/

https://podcasts.apple.com/au/podcast/the-mentor-with-mark-bouris/id981791133

Find Odette Barry online:

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.

As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand's tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.

Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.

In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.

If you're a fashion or lifestyle brand, or even a restaurant you'll want to tune in to hear Alice's expert advice on how to land in the cult-following pages of Broadsheet.

Find Alice Jeffery online:

https://www.linkedin.com/in/alice-jeffery/

https://www.instagram.com/alicejanejeffery/

Find Odette Barry online:

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia's first digital media social enterprise, and studio PRIMER.

I will say that hand on heart, I bluddy love PRIMER and all that it stands for.

PRIMER is a women's media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls).

When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche.

Anna's career spans NZ's social affairs newsrooms, British marie claire, The Sunday Telegraph's Stella magazine (UK) and as executive editor of marie claire Australia.

I thoroughly enjoyed this interview, and even if we veered off track a lil, if you're a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories.

https://www.linkedin.com/in/anna-saunders-02796824/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr