Hack Your Own PR

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.

Since launching in 1991, Fashion Journal has gained a reputation as one of Australia's leading independent fashion titles that champions emerging talent and highlights important voices.

In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way.

Stick around to hear Cait's creative process, her steps to assess what makes a bluddy' good pitch and how you can land yourself into the pages of this iconic mag.

Find Cait Emma Burke online

• https://www.linkedin.com/in/caitemmaburke/
• https://instagram.com/caitemmaburke?igshid=NTdlMDg3MTY=

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

If you're a female founder I feel pretty confident you'll be familiar with my guests today.

I'm joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.

Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.

These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders and asks the hard-hitting biz questions.

Anna and Caitlin give us an AMAZING formula for how to craft the perfect pitch for the lady-brains podcast, what themes and ideas they're on the lookout to explore for in 2023 and how to be a very excellent podcast guest.

Find Anna Mackenzie online

https://www.instagram.com/annaclmack/?hl=en

https://www.linkedin.com/in/annaclmack/

Find Caitlin Judd online

https://www.instagram.com/caitjudd/?hl=en

https://www.linkedin.com/in/caitlinjudd/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Although the ol' term 'multihyphenate' is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.

I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.

Now? She's in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it's like having been on all sides of the media, shaking things up everywhere she goes.

Whether you're a seasoned pro or an early-stage founder, you'll learn valuable insights on how to stay ahead of the curve as Cjay shares her 2023 marketing trend predictions and be reminded that confidence really is one of our biggest and brightest super-powers.

Find Cjay Aksoyoglu online

• https://www.linkedin.com/in/cjay-aksoyoglu/
• https://instagram.com/ceejeats?igshid=YWJhMjlhZTc=
• https://crcle.com.au/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio.

At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and trusted.

This episode is absolute GOLD. Sarrah takes us step-by-step through how to create a unique and tailored pitch to stand out from a crowded inbox, the pillars of Stellar, so you know exactly where your story can fit and why cold-calling is an absolute no-go for her and her team.

Dreaming of dancing in the Stellar spotlight? You'll want to tune in.

Find Sarrah Le Marquand online

• https://www.instagram.com/sarrahlemarquand/?hl=en
• https://www.linkedin.com/in/sarrah-le-marquand-b3276096/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Women's Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart.

I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her.

During her multiple decades of media experience, Lizza has held senior roles across editorial, podcasts and video at iconic titles including CLEO, Dolly, Body + Soul and Women's Fitness. That's a whole lot of wisdom, this episode is not one you want to miss!

Find Lizza Gebilagin online

• https://www.linkedin.com/in/lizzagebilagin/
• https://www.instagram.com/lizza_marie/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that's a word…) wave was approaching.

With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world.

I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia.

Despite her enormous responsibilities, Lize will always remain part of the creative process, or as she likes to put it, still able to 'make the things' whilst fulfilling her management role.

Lucky for us she doesn't skimp on any details, Lize walks us through Mamamia's creative process and how new podcasts are created through to the daily management of the shows.

You'll want to hang around as Lize lets us in on her vetting process when she's on the hunt for podcast talent and what makes an amazing pitch (no generic pitches ploise').

Find Lize Ratliff online

● https://www.linkedin.com/in/elissa-ratliff-audio/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that’s a word…) wave was approaching. 

With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world.

I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia.

Despite her enormous responsibilities, Lize will always remain part of the creative process, or as she likes to put it, still able to ‘make the things’ whilst fulfilling her management role.

Lucky for us she doesn’t skimp on any details, Lize walks us through Mamamia's creative process and how new podcasts are created through to the daily management of the shows. 

You’ll want to hang around as Lize lets us in on her vetting process when she’s on the hunt for podcast talent and what makes an amazing pitch (no generic pitches ploise’). 

Find Lize Ratliff online 

• https://www.linkedin.com/in/elissa-ratliff-audio/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind.

Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity.

On this episode of Hack Your Own PR, Forbes Australia reporter and special projects lead Anastasia Santorneos walks us through the early ideation process of a story to when it lands in print and online at Forbes digital platform.

Previously working with Yahoo Finance, Flux Finance and Money Management Australia, Anastasia's wealth of knowledge will offer an insight into exactly what it takes to land yourself a story in the world's most prestigious business publication.

We talk about the need-to-know details of Forbes Australia including the world renowned lists, key pillars and focus areas.

Anastasia gets down to the nitty gritty of how to get on her radar including having a unique stand out story, growth stats and funding milestones. If you're a game changing business owner who wants to know if you're a good fit for Forbes Australia, stay tuned.

Find Anastasia Santorneos online

• https://www.linkedin.com/in/anastasia-santoreneos/details/experience/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Ever wondered what it takes to get your products in some of the most iconic magazines in Australia?

Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn't stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine.

As the trusted voice of Australian women for over eight decades, The Australian Women's Weekly delivers the news and current affairs with a human touch, through a woman's lens. An absolute coffee table necessity, The Women's Weekly delivers a unique combination of real-life stories, fashion, beauty, health, celebrity, craft, royals, and recipes.

In this episode, Paige lets us take a peek behind the curtain of how she plans and coordinates the shoots for WW's pages, including the who's who and etiquette on set, how she picks products for fashion pages, and her advice on the must haves in a pitch that lands in her inbox.

Tune in to discover how to ace your next product pitch as we dig deep into the do's and don'ts of all things fashion media.

Find Paige online

• https://www.instagram.com/paigevictorialeigh/
• https://www.linkedin.com/in/paige-leigh-680a95181/

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

Hannah James is the deputy editor of Country Style magazine in Australia

Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation.

Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine.

She generously walks us through some of the regular features, from the profiles, the shopping pages and the homes and gardens that we know and love Country Style for.

If you're a regional or rural business and want to score a feature in this highly covetable magazine, get your pen and paper ready, coz it's loaded to the brim!

Find Hannah James online

• https://www.instagram.com/hannahjameswords/
• https://www.linkedin.com/in/hannahjames2/?originalSubdomain=au

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr