Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really lovely human.

In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business.

To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR!

If you're not already following Anaita on TikTok and IG…you're doing your business a disservice.

Grab the ChatGPT Cheat Sheet

https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet

Fina Anaita online

https://www.tiktok.com/@sellanythingonline

https://www.instagram.com/sellanythingonline

https://www.instagram.com/hero.packaging/?hl=en

https://heropackaging.com.au/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture.

She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day.

We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch.

This a punchy and helpful episode loaded to the brim with tips.

Grab the ChatGPT Cheat Sheet

https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet

Find Charlie online

https://www.instagram.com/charliebegg/

https://www.linkedin.com/in/charlotte-begg-84a099153

[email protected]

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.

Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I'm talking about make sure you're listening around the 23-minute mark.

This is a juicy and super informative episode, and I think like me, you're all going to love Josh's super generous and open approach to the media. This is a goodie.

And if you have no idea how to write a pitch, or are struggling to put pen to paper, then don't forget I've pulled together the ChatGPT Cheat Sheet that walks you through step by step, exactly how to write a pitch using the AI platform.

Grab the ChatGPT Cheat Sheet

https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet

Find Josh online

[email protected]

https://www.linkedin.com/in/joshua-del-pozo-03197b49/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!

This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.

In fact, I didn't just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.

As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers.

Prior to Linkby, he held various sales leadership roles at Australia's biggest publishing brands including Nine Entertainment Co and Pedestrian Group.

We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content.

And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media's Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women's Weekly Food.

If you're a product-based business and you're ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.

Find Adrian online

Adrian Fagerlund

[email protected]

https://www.linkedin.com/in/adrianfagerlund/

https://linkby.com/

Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Links to products mentioned

ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet

DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer.

With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media.

During our conversation, Chris shares his perspective on the media landscape in Hong Kong and gives us a glimpse into what he's excited to write about in 2023. He also emphasises the importance of effective communication and building strong relationships in the media industry (hint: he's a total fan of a phone chat).

Tune in to this episode to discover more about the world of food and luxury travel media, and gain valuable insights from Chris Dwyer's experience and expertise.

Find Chris Dywer online:

• https://www.chrismdwyer.com/
• https://www.instagram.com/chrismdwyer/
• https://www.linkedin.com/in/chrisdwyerhk/

Find Lynda Williams online:

• https://www.hackyourownpr.sg/
• https://www.instagram.com/hackyourownpr.sg/
• https://www.linkedin.com/in/lyndajw/

Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,

With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.

Jayde developed a love for travel, food, and women's lifestyle content while working at independent publisher Sitchu.

Joining Are Media in September 2022, Jayde works across some of Australia's most popular lifestyle and food brands, including Now to Love, New Idea, Who, Gourmet Traveller, and Women's Weekly Food.

In this episode we talk about Jayde's Samoan heritage and her passion for representation and diversity and exactly who, what and when to pitch across the ARE Media portfolio.

If you're a fashion, lifestyle or food product or service, you are going to get a tonne of value from this episode.

Find Jayde Malifa online

https://www.instagram.com/jaydemalifa/

https://www.linkedin.com/in/jayde-malifa/

[email protected]

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm.

Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love.

Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be helpful to your mission.

Sit tight, Lauren is warm, delicious and just a great human.

Find Lauren Baxter online

https://www.instagram.com/baxterlauren/

https://www.instagram.com/peppermintmagazine/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.

Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.

Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all while also profiling high gloss beautiful fashion and glamour.

In 1995 Nicky actually helped to launch Marie Claire into the Australian market. Now, she has a celebrated career working across News Corp titles, and many of Australia's high profile daily, weekly and monthly publications.

Nicky walks us through exactly what makes Marie Claire's readers tick, the DNA of the magazine, the print and digital touch points. She also chats through who's who in the zoo.

So if you are an emerging business or you're working with an emerging brand, you'll want to stick around for this episode as Nicky tells us how you can get your foot in the door.

Find Nicky Briger online

https://www.instagram.com/nickybriger

https://www.linkedin.com/in/nicky-briger

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.

Since launching in 1991, Fashion Journal has gained a reputation as one of Australia's leading independent fashion titles that champions emerging talent and highlights important voices.

In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way.

Stick around to hear Cait's creative process, her steps to assess what makes a bluddy' good pitch and how you can land yourself into the pages of this iconic mag.

Find Cait Emma Burke online

• https://www.linkedin.com/in/caitemmaburke/
• https://instagram.com/caitemmaburke?igshid=NTdlMDg3MTY=

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr

If you're a female founder I feel pretty confident you'll be familiar with my guests today.

I'm joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.

Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.

These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders and asks the hard-hitting biz questions.

Anna and Caitlin give us an AMAZING formula for how to craft the perfect pitch for the lady-brains podcast, what themes and ideas they're on the lookout to explore for in 2023 and how to be a very excellent podcast guest.

Find Anna Mackenzie online

https://www.instagram.com/annaclmack/?hl=en

https://www.linkedin.com/in/annaclmack/

Find Caitlin Judd online

https://www.instagram.com/caitjudd/?hl=en

https://www.linkedin.com/in/caitlinjudd/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr