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We've long heard that scalp health equals hair health, but what exactly does that mean? In this episode, Ricardo Dinis (@ricadodinis), @Aveda Global Artistic Director of Haircutting, sheds light on scalp health and scalp solutions. He shares his journey to becoming a trichologist, a specialist who focuses on problems related to the hair and scalp, and how this has perfectly dovetailed with his career at Aveda. We also discuss how Aveda is helping to train hairdressers to become more knowledgeable about the scalp (Did you know that there's a scientific reason why shampoo benefits the scalp?), and how this will in turn help hair health, not to mention client retention and your bottom line.
In this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched the Beyond the Technique podcast to further business advice. Kati shares how you too can build and manage great teams, increase client satisfaction and retention, and grow revenue.
To celebrate our 300thpodcast episode, Hairbrained cofounders Gerard Scarpaci and Randy Taylor reflect on Hb's past, present and future—and the immense gratitude they feel to each of you who have been part of the journey. They reminisce about the early days, when over pizza and beer they realized the massive opportunities that social media created for the industry, and how these thoughts became actions with the first app created for hairdressers and led to the Hairbrained community. They discuss what is working today, but more importantly dream of future opportunities and connections. Since many of you have been along since the beginning, we'd love to hear more your thoughts about Randy and Gerard's ideas for tomorrow and beyond!
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