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You know when two of the industry's sharpest minds come together, it's going to be a good podcast! Robert Cromeans (@robertcromeans), Global Artistic and Business Director for @paulmitchell, and Antony Whitaker, founder of @growmysalonbuisness, volley back and forth about marketing yourself as a hairdresser; whether the frequency of appointments will ever come back (and if there is anything we can do about it); whether the established salon business model works any longer; and much, much more in this enthralling idea exchange. 

Episode #274: Greg and Joanne Starkman, Innersense Organic Beauty Founders

Seasoned beauty pros and founders of @innersenseorganicbeauty Greg and Joanne Starkman share their deeply intertwined personal and brand story. After the birth of their special needs child, Morgan, the Starkmans realized how important it is to be aware of the chemicals we use every day as hairdressers. They set out on a mission to create a pro line of haircare products that would be non-toxic, clean and organic-based. Greg and Joanne share the many lessons learned in the nearly 20 years since then, which set them up for Innersense's current explosion of success, all while staying true to their core principles of personal well-being and care for our planet.

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We're kicking off 2023 with a very special guest: longtime Hairbrained friend, Reuben Carranza. One of the most successful and prolific C-suite leaders in pro beauty, Reuben is currently CEO for Amika and Eva NYC. In this episode, he shares the many lessons learned growing up with a hairdresser mom, as well as practical advice that hairdressers need to consider for the year ahead. On a personal note, co-founder and host Gerard Scarpaci gets a chance to thank Reuben for his early support of Hb, which allowed us to grow to where we are today.

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