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In this episode, Dave shares his marketing discoveries and what he noticed from visiting the island, Labadee. First, there was 'pre-framing' by welcoming guests as soon as they departed the ship by making them feel safe and happy. Then there were a variety of upselling opportunities such as renting a cabana. And the marketplace was like the ideal 'live' funnel by walking through and having shop owners literally walking them through a value ladder. Whether your customers are live or online you need to be aware of how to connect with them and provide them value.
By Chris Cameron and Tyler Wicks4.9
147147 ratings
In this episode, Dave shares his marketing discoveries and what he noticed from visiting the island, Labadee. First, there was 'pre-framing' by welcoming guests as soon as they departed the ship by making them feel safe and happy. Then there were a variety of upselling opportunities such as renting a cabana. And the marketplace was like the ideal 'live' funnel by walking through and having shop owners literally walking them through a value ladder. Whether your customers are live or online you need to be aware of how to connect with them and provide them value.

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