In this episode, Dave shares his marketing discoveries and what he noticed from visiting the island, Labadee. First, there was 'pre-framing' by welcoming guests as soon as they departed the ship by making them feel safe and happy. Then there were a variety of upselling opportunities such as renting a cabana. And the marketplace was like the ideal 'live' funnel by walking through and having shop owners literally walking them through a value ladder. Whether your customers are live or online you need to be aware of how to connect with them and provide them value.