Sweet Success: Building a Cookie Empire with Angie Snediker

In this episode of Retail Retold, host Chris Ressa welcomes the founder and owner of Half Baked Cookies, Angie Snediker. Angie shares her journey from baking in her home kitchen to expanding her cookie business to three locations, including Lockport, Williamsville, and Buffalo. She discusses the challenges and triumphs of starting a business, the importance of providing freshly baked cookies for customers, and her unique flavors that set Half Baked Cookies apart from competitors. Angie also touches on her strategic approach to selecting store locations and her plans for future expansion.

00:00 Introduction

00:19 Meet Angie Snediker: Founder of Half Baked Cookies

00:47 The Journey from Kitchen to Storefront

01:47 Expansion and Success in New Locations

02:34 Unique Selling Points of Half Baked Cookies

03:43 Business Challenges and Triumphs

04:34 Choosing the Right Locations

08:54 Williamsville Store: A Success Story

14:49 Future Plans and Industry Insights

18:58 Fun Questions with Angie

20:59 Conclusion and Final Thoughts