We had a sit down with a former co-worker and now owner of her own on clinic in Thornhill, Ontario. Listen in as we rap with Joyce about the internal itch of wanting more than working for someone else, even when the work seems almost perfect. She rolled the bones and took a stab at opening a multi-disciplinary clinic. We talk about some of the common struggles of start-up and the highs and lows along the way. We share some advice on the benefits of creating a niche and how fear can be a limiting factor in the growth potential of many therapists. Make sure you crack up the volume during our impromptu brainstorm session where we spitball some creative, innovative social media marketing strategies...don't be a dinosaur, step up your game!!