A recent episode of the ever-popular Country Calendar has divided audiences in the rural community.

The unconventional methods of businesspeople Geoff and Justine Ross were not appreciated by some online, who lashed out calling it “woke and PC BS”.

The backlash was saved for social media for now, but as more urbanites emigrate to the regions, does this case highlight the growing tensions between rural and urban New Zealand?

Today NZX Head of Insight and rural commentator expert Julia Jones joins Damien to look at how a TV show sparked such a strong emotional response.  

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Host: Damien Venuto
Producer/Editor: Shaun D Wilson
Executive Producer: Ethan Sills 

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