Today, the founder and CEO of Jetpack Workflow, David Cristello is back with another solo cast to cover another hard topic that permeates the accounting industry - marketing.

Most firms grow through word of mouth and thrive because they have specialized packages for a particular customer. This is ideal, but after a while, you need to have a system for acquiring new clients on a regular basis. This is achieved through consistent marketing.

With a reliable flow of new clients each month, you'll have more accurate forecasting and can measure your capacity and get ahead on a hiring strategy.

Today's episode will cover a few tactics for creating a sound marketing strategy.