Cole Gordon is an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same.

Top 3 Value Bombs:

1. The 7 reasons a prospect need to have to buy are: Pain, doubt, cost, desire, money, support, and trust.

2. Pain is the very first thing we need to establish on a sales call. Once we find that the entire conversation is predicated on fixing that pain.

3. High-ticket closing is a lucrative role is because it's fixing the problem exactly where the money is exchanging hands.

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