Healthcare Rap

Melissa Jaeger, Head of Nutrition at MyFitnessPal, dives deep into the intersection of nutrition tracking, fitness, and GLP1s, opportunities for healthcare institutions to guide consumers in their health journeys, and the increased need for better partnerships to support consumers in reaching their goals. 

All that, plus the Flava of the Week about Jared's wish list for CTA Health Week. What specific actions do we hope come out of this week’s gathering in the Capitol, and how can those involved share in their accountability for what comes next? 

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This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

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Adam Cherrington returns to highlight examples of how he’s seeing patients create workarounds to improve their experience with the healthcare system and what it tells us about where to focus on improving on their behalf.

All that, plus a Shout Out to Stitch Marketing Research for joining MDRG, bolstering a team that has been one of the strongest advocates for the consumer voice in healthcare. 

TED Talk by Kate Canales: The Accidental Brilliance of Makeshift Signs https://youtu.be/5CvlKCBrPHI?si=3KXz-QFt5V5p-LPU

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

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The CMS Health Tech Ecosystem hit its one-year anniversary, so what does that mean for health consumers?

Ryan Howells, Principal at Leavitt Partners; Priyanka Agarwal, Co-Founder & CEO of HealthEx; and Rishabh Rajiv, Director, Health Records at WHOOP, give an inside look at the work being done on behalf of patients and providers in the Ecosystem's first year and what progress they expect to see in the next 12 months. 

All that, plus the Flava of the Week about how referring to a single Digital Front Door can impede progress for consumer initiatives. 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

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Consumer Panel #2 dives deeper into personal experiences with wearables, from connecting with continuous glucose monitoring, to coordinating multiple devices, to data privacy. 

Thanks to panelists Kate Fisher, WD Partners; Hussain Ahamed, Ultrahuman; April Engram, Oracle; Jason Ovryn, Priorly; and Rashel Hariri, Rashel Hariri Consulting. 

All that, plus the Flava of the Week about Garmin Health’s Scalable Prevention Insight Report. What signals does it give that consumers are producing a continuous health record outside the healthcare system, and how does that phenomenon create both opportunities and responsibilities? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

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Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare. 

All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care. 

CHECK OUT THE HEALTHCARE REBRAND INDEX 

https://nextjenncopy.com/rebrand-review 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

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Dr. David Carmouche, Chief Medical and Commercial Officer at Lumeris, shares his vision for primary care in America, what traditional care is learning from retail, and where consumer obsession, remote patient monitoring, and AI fit into the equation. 

All that, plus the Flava of the Week about Abbott partnering with Google Health. Can combining ongoing glucose insights with Google Health's technology create a more comprehensive view of personal health, and how can consumers learn to trust the results? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

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Jared previews the upcoming SHSMD Connections Conference with Executive Director Evan Williams, President-elect Dorian Harriston, and board member Julia Yoder. 

All that, plus a Shout Out to Blueberry Pediatrics' Balance service, the first metabolic health program built for teens. 

REGISTER FOR SHSMD CONNECTIONS: 

https://www.shsmd.org/education/annualconference

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Jared previews the upcoming Healthcare Interactive Conference (HCIC) with organizers/hosts Kathy Divis and Mike Schneider, new attendee Erica Rasmussen, and keynote speaker Jake Poore. 

All that, plus the Flava of the Week about the wide release of Health in ChatGPT. How is this latest version different than what OpenAI announced at the beginning of the year, and how should the high volume of health-related searches on their platform help us prioritize how we show up in those moments? 

REGISTER FOR HCIC: 

https://web.cvent.com/event/52f6b374-606b-43e1-96b4-694b53d0df53/regProcessStep1?RefId=Attendee%2C+Speaker&rp=9388a95c-996b-415a-8610-74d10b3daf16

MORE INFO: 

https://www.hcic.net/

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Jane Wang, CEO and Co-Founder of Optimity, shares what her team has learned from engaging millions of users, that most healthcare organizations still don't understand about motivating healthy behaviors.

All that, plus a Shout Out to LinusBio for its launch of Traced, the first-of-its-kind test that uses a single strand of hair to provide a day-by-day view of exposure to elements in the environment.

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

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Angie Nelson, VP of Pharmacy at Hy-Vee, shares how retail, pharmacy and providers work together to shift from sick care to prevention, how grocery retailers see themselves as the front door of healthcare, and how they’re moving the needle with Food For Health initiatives. 

All that, plus the Flava of the Week about Withings launching its clinical care service. How can it benefit someone who owns a Body Scan or blood pressure cuff, and what is it indicating in the market as we see more companies move from health monitoring to medical care? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

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See omnystudio.com/listener for privacy information.