Healthcare Rap

Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked, and the Flava of the Week about how demonstrating to patients it’s safe to seek healthcare again will be the biggest challenge of the year.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the 2020 Healthcare Digital Marketing Trends Survey today and receive a $10 Amazon gift card.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Dan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare leaders clamoring for a future state where we eliminate the causes of these disparities? There has never been a more important time to start talking about it, and better yet, doing something about it.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation leader at PK, captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the COVID-19 recovery phase. All that, plus the Flava of the Week about how stories change but storytelling strategy doesn’t.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge.

Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.