Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Don Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspects of industry conferences.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge.

Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Marketing Trends Survey.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked, and the Flava of the Week about how demonstrating to patients it’s safe to seek healthcare again will be the biggest challenge of the year.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the 2020 Healthcare Digital Marketing Trends Survey today and receive a $10 Amazon gift card.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.