Healthcare Rap

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.

All that, plus the Flava of the Week about the benefits that can come when we also use content marketing for internal audiences.

Watch this episode and the entire first season of The Resilience Journey on demand here.

Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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Chris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report, including how digital access is a key to designing a consumer-first experience. All that, plus the Flava of the Week about the need for standardized skills in our industry.

Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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Sean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new class of tech innovators in healthcare. All that, plus the Flava of the Week about becoming visionaries and asking questions that Google can’t answer. (#134)

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Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase focus when we’re bombarded with tasks. All that, plus the Flava of the Week about picking up the pace and finding our sense of urgency.

Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investments, and how to evaluate your organization’s readiness for what lies ahead. All that, plus the Flava of the Week with reaction to Press Ganey’s recent acquisitions and the opportunities it illuminates for martech vendors. Download your copy of the results at www.geonetric.com/results20.

Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! 

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Kristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the advent of proactive campaign outreach. All that, plus the Flava of the Week about the incremental leaders who are making a real difference.

Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.