Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards, CEO of Cloudbreak Health. In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on reducing friction throughout the entire digital health experience. All that, plus the Flava of the Week about steps you can take to get the most of the new season.

Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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Debra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead to season 4.

Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: A Doctor Confronts Medical Error, is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future business, how inequities in medicine worsen outcomes, and how to lean into the topic of patient safety. All that, plus the Flava of the Week about conveying the full value of advertising.

Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

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Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual. All that, plus the Flava of the Week about asking the right questions.

Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! 

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Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how marketers can start to view their responsibility as healthcare citizens, and how to listen to the whispers so you don’t have to hear the screams. All that, plus the global debut of Dan’s rap, and the Flava of the Week about how the cost of doing nothing isn’t zero.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.