Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jared’s new predictions, and the Flava of the Week about giving yourself permission to reimagine a new healthcare experience.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

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Carrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we should devote our energy to being Data Czars, not Data Dinosaurs. All that, plus the Flava of the Week about 5 places to start, and the importance of keeping in touch with the conference community.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

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Digital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the pandemic and share how the health tech world looks from her vantage point. In this episode, you’ll learn where top health tech companies are looking for help, how to pitch a non-COVID story to the media, and Rachel’s mindset as she set out on her own. All that, plus digital health's PayPal moment, and Jared makes a poor attempt at a segue during the conversation.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

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Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy tells us about what consumers really want, what markets exist that health systems aren’t typically targeting, and why it’s the marketer’s obligation to be ahead of the curve. All that, plus three things every marketer can do right now to start their retail health battle plan.

Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!

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Bryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Flava of the Week about the New Age of Marketing Innovation (hint: it’s right now!).

Thanks to Geonetric, gSight, and the new Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.