Healthcare Rap

We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to remain in the picture.

All that, plus the Flava of the Week about closing marketing’s credibility gap, and the 411 from John Marzano on the value of healthcare marketing Moneyball.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#146)

See omnystudio.com/listener for privacy information.

Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation.

All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#145)

See omnystudio.com/listener for privacy information.

It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms.

All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#144)

See omnystudio.com/listener for privacy information.

Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to see more opportunities.

All that, plus the Flava of the Week about the destination where we want to go with the the Digital Transformation Movement, and the 4-1-1 from Bryan Cush about what he’s hearing from his digital marketing clients. (#143)

See omnystudio.com/listener for privacy information.

It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, Chris Gervais, and Brian Kalis. Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’re celebrating 12 months from now. Don’t forget the bonus track that gives a preview of season 5, including our new segment and new co-host!

All that, plus the Flava of the Week about recommitting to the Digital Transformation Movement.

Thanks to the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to power her career by her values. And she’ll share what she did earlier in her career when she discovered that an organization did NOT match those values.

All that, plus the Flava of the Week about what Jared learned from the HCIC community this year.

Watch this episode and the entire first season of The Resilience Journey on demand at https://www.youtube.com/watch?v=gJLF29WUaX0&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=6.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your pride. You’ll hear how Rachel didn’t let the pandemic sidetrack her. She simply redirected her efforts. And she’ll share the answer to the question she gets the most from colleagues – How did she know the time was right for the biggest move in her career?

All that, plus the Flava of the Week about not being the crazy person in the room.

Watch this episode and the entire first season of The Resilience Journey on demand at

https://www.youtube.com/watch?v=6-8Ubf9ue9Q&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=5.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the credibility she always deserved. And she’ll be candid about how she has overcome gender bias and harassment in the workplace.

All that, plus the Flava of the Week about walking the walk with our brand marketing.

Watch this episode and the entire first season of The Resilience Journey on demand at

https://www.youtube.com/watch?v=EKTMlQ-FDZo&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=4.

Thanks to the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it. 

All that, plus the Flava of the Week about overcoming gravity in our work. 

Watch this episode and the entire first season of The Resilience Journey on demand at

https://www.youtube.com/watch?v=Kf7lg8UkMuM&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=3.

See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.

All that, plus the Flava of the Week about how to stop designing for the naysayers.

Watch this episode and the entire first season of The Resilience Journey on demand at

https://www.youtube.com/watch?v=Re-GTUR3BSA&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=2

Thanks to Geonetric and the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.