Healthcare Rap

Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case.

All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?  

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Stefan Behrens on LinkedIn
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

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See omnystudio.com/listener for privacy information.

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement.

All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Matt Hummel on LinkedIn.
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb superhost and the Flava of the Week about where to look for revenue recovery.

Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.

If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

See omnystudio.com/listener for privacy information.

Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorrow.

If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess. Follow the HIT the Trails cross-country tour featuring the HIT Like a Girl Podcast hosts Shereese Maynard and Joy Rios. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise.

If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx.

Check out Irrational Labs’ Behavioral Design for Health Boot Camp.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week about the lack of action among legacy health systems.

Check out the Combustion Chronicles Podcast and Shawn’s book Kiss Your Dragons.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward.

All that, plus the Flava of the Week about getting our curiosity back. Are we conditioning ourselves to only value content and ideas from people who have the exact same job as us?

See omnystudio.com/listener for privacy information.

Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about trade media blind spots.

Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Ed’s podcast, DGTL Voices, one of the newest shows on Shift.Health.

See omnystudio.com/listener for privacy information.

Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava of the Week about competing on digital consumer experience rather than on quality.

Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake.

Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.