It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own.

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift Forward Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare IT Today with John Lynn and Colin Hung

(#174)

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Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity.

All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Check out Twelve North Agency
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx
• Healthcare 360 with Scott Burgess
• Healthcare IT Today with John Lynn and Colin Hung 

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See omnystudio.com/listener for privacy information.

How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same result.

All that, plus the Flava of the Week about what a world with fewer hospital beds would look like.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx
• Healthcare 360 with Scott Burgess
• Healthcare IT Today with John Lynn and Colin Hung

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See omnystudio.com/listener for privacy information.

Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

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See omnystudio.com/listener for privacy information.

It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences. 

(#170) 

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Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to these and many more questions.

All that, plus the Flava of the Week about inviting all the right players to the table. Hospitals and health systems own a smaller and smaller portion of a consumer's healthcare journey, so why haven’t they been interested in establishing better consumer relationships?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Listen to Part 2 on What's My Tagline, where Carol and Jared discuss their top ten tips for those who already host a podcast and want more out of it.
• Check out all of the shows at HealthcareNOW Radio.
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth really tells us. Have telehealth visits leveled off because consumers don't want them as much, or is it because so many of them don't yet provide a good enough experience?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case.

All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?  

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Stefan Behrens on LinkedIn
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement.

All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Matt Hummel on LinkedIn.
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.