Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Check out some of our favorite related podcasts:

• The Health Innovators Show with Dr. Roxie Mooney,
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess,
• Healthcare IT Today with John Lynn and Colin Hung, and 
• Hello Healthcare with Chris Hemphill

(#184)

See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services? 

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess,
• Healthcare IT Today with John Lynn and Colin Hung, and 
• Hello Healthcare with Chris Hemphill

(#183)

See omnystudio.com/listener for privacy information.

Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hundreds of their stores to be 100% devoted to healthcare. 

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess,
• Healthcare IT Today with John Lynn and Colin Hung, and 
• Hello Healthcare with Chris Hemphill

(#182)

See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back.

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess,
• Healthcare IT Today with John Lynn and Colin Hung, and
• Hello Healthcare with Chris Hemphill

(#181)

See omnystudio.com/listener for privacy information.

Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess
• Healthcare IT Today with John Lynn and Colin Hung, and  
• Hello Healthcare with Chris Hemphill

(#180)

See omnystudio.com/listener for privacy information.

Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers.

All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change.

Resources mentioned in this episode:

• Startup DPC
• Plum Health
• Book: Startup DPC: How to Start and Grow Your Direct Primary Care Practice
• Book: Direct Primary Care: the Cure for Our Broken Healthcare System

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess,
• Healthcare IT Today with John Lynn and Colin Hung, and
• Hello Healthcare with Chris Hemphill 

(#179) 

See omnystudio.com/listener for privacy information.

Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess, and
• Healthcare IT Today with John Lynn and Colin Hung

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers. 

(#177) 

See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. 

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx,
• Healthcare 360 with Scott Burgess, and
• Healthcare IT Today with John Lynn and Colin Hung 

(#176)

See omnystudio.com/listener for privacy information.

Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx
• Healthcare 360 with Scott Burgess
• Healthcare IT Today with John Lynn and Colin Hung

See omnystudio.com/listener for privacy information.