Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep into areas that we might not typically associate with digital transformation, and explain how they can have a big impact. All that, plus the Flava of the Week about the big picture. How do we see financial and staffing shortages differently when we zoom out and ask why we should be more consumer first? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#204)

See omnystudio.com/listener for privacy information.

Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of Health Design Thinking, dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week about the fervor over funding. Why are some doctors frustrated by the talk about digital health funding, and what does it say about attitudes in the industry?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#203)

See omnystudio.com/listener for privacy information.

Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the next 2-3 years. Zain and Jared share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. All that, plus the Flava of the Week about the Revolution of Thought that’s already happening in pockets across the industry. If it's still so painful to schedule, visit, and pay for seeing the doctor, should that experience be the main focus of healthcare?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#202)

See omnystudio.com/listener for privacy information.

Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they’re in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care’s nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#201)

See omnystudio.com/listener for privacy information.

Celebrate our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes.

All that, plus the Flava of the Week about how to shift forward. If the answers are in front of us, how do we overcome the tendency to search for answers by looking in the past?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#200)

See omnystudio.com/listener for privacy information.

Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in our day-to-day culture. We wrap up season 6 with Dan Dunlop for the final episode in our three-part series about how words can transform healthcare. Dan shares some provocative thinking about the language of love vs. the language of war, and the effect it has on how we see opportunities to build a more consumer-first healthcare experience.

All that, plus the Flava of the Week about how the desire to build a better experience is often overshadowed by the economics of how to do it.

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#199) 

See omnystudio.com/listener for privacy information.

Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking about how we can look to retailers to understand how they use journey-based content to create relationships. She dives deep into the investments that are needed to create those relationships as we head into this new unknown era of healthcare.

All that, plus the Flava of the Week about the implications of Mark Cuban’s Cost Plus Drug company opening its online pharmacy in an attempt to disrupt high-cost medications.

Thanks to Persado for spreading the awesome, yo! Visit Persado.com to learn more about their pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.

(#198) 

See omnystudio.com/listener for privacy information.

Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care.

All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference? 

(#197)

See omnystudio.com/listener for privacy information.

Women make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in the house to share some provocative thinking about opportunities to reimagine the maternal care experience. We dive deep into designing health services around improved access and how to better understand consumers’ healthcare choices so we can design better products and services.

All that, plus the Flava of the Week about the No Surprises Act. Is forced innovation better than no innovation at all?

(#196)

See omnystudio.com/listener for privacy information.

Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focus changed over the years, and what does it say about the evolving needs of our industry? 

(#195)

See omnystudio.com/listener for privacy information.