Healthcare Rap

Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience. 

All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)

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Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options? 

All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)

See omnystudio.com/listener for privacy information.

Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214) 

See omnystudio.com/listener for privacy information.

Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health.

All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213) 

See omnystudio.com/listener for privacy information.

Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience. 

All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212) 

See omnystudio.com/listener for privacy information.

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution.

All that, plus the Flava of the Week about copycat strategies. 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211) 

See omnystudio.com/listener for privacy information.

Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it. 

All that, plus the Flava of the Week about "heads in beds." What would it be like if we eliminate this phrase from hospitals’ business strategies? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#210)

See omnystudio.com/listener for privacy information.

Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow. 

All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209) 

See omnystudio.com/listener for privacy information.

Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as: 

-Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed. 

-Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing. 

-The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc. 

-Valuing innovation doesn’t devalue operations. 

All that, plus the Flava of the Week about what the CEO of Whole Foods recently said about whole-person health. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)

See omnystudio.com/listener for privacy information.

Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey. 

All that, plus the Flava of the Week about Aaron Martin’s return to Amazon after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)

See omnystudio.com/listener for privacy information.