Healthcare Rap

Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health.

All that, plus the Flava of the Week about reducing the cost of insulin. UnitedHealth Group is eliminating out-of-pocket costs for insulin for eligible members, and Optum is making insulin available at a low cost to the uninsured. How much can this impact the consumer experience? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#226)

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Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to find its footing in that area? And will the announcement act as a catalyst for health systems to prioritize a better consumer experience?

All that, plus the Flava of the Week about health at home. VillageMD has a vision for reducing the costs of primary care through house calls. Are they having a moment, and will they keep growing?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)

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Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few years.

All that, plus the Flava of the Week about, you guessed, it, Amazon’s acquisition of One Medical. Amazon’s leadership says they see a lot of potential to ‘both improve the quality of the experience and give people back valuable time in their days.” Can they deliver on that promise now? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#224)

See omnystudio.com/listener for privacy information.

Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors. 

All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223)

See omnystudio.com/listener for privacy information.

Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all.

All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report. 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)

See omnystudio.com/listener for privacy information.

UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner. 

All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)

See omnystudio.com/listener for privacy information.

Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown! 

All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220)

See omnystudio.com/listener for privacy information.

Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care. 

All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219)

See omnystudio.com/listener for privacy information.

David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations. 

All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218)

See omnystudio.com/listener for privacy information.

Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships. 

All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)

See omnystudio.com/listener for privacy information.