Healthcare Rap

The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health.

All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence.

All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.

All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! 

See omnystudio.com/listener for privacy information.

An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing that you don’t want to miss!

All that, plus the Flava of the Week about how we can measure Digital Transformation. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare experiences for the future.

All that, plus the Flava of the Week about keeping old mindsets from blocking your view. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Listen to the Voice of Healthcare Podcast. (#152)

See omnystudio.com/listener for privacy information.

Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information.

All that, plus the Flava of the Week about Digital Culture.

Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! (#151)

See omnystudio.com/listener for privacy information.

There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutions happen. Along the way, Jared and Zain drop knowledge about where implementation fits in the consumer experience.

All that, plus the Flava of the Week about the journey that these first 150 episodes have taken. What’s the "higher vision" for the digital transformation of healthcare, and what’s your place?

Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! (#150)

See omnystudio.com/listener for privacy information.

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships.

Thanks to the Martech.Health directory and the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#149)

See omnystudio.com/listener for privacy information.

Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibility, and what doctors can do to contribute to their communities when they don’t get any marketing or communications training.

All that, plus the latest Awesome and the Flava of the Week about managing results, not platforms.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#148)

See omnystudio.com/listener for privacy information.

Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world.

All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand.

Thanks to the Shift.Health Content Network for spreading the Awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#147)

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.