Healthcare Rap

Healthcare Rap

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Healthcare Rap episodes

  • 101 – EMPATHY AT WORK: Could You Use a Little More?

    The COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted from all sides with no relief in sight. In this episode, Moshe Engelberg, author of The Amare Wave, discusses how we can uplift business by putting love to work. All that, plus Trader Joe’s culture, and the 411 for healthcare marketers from John Marzano.

    This is a timely message for everyone in healthcare on the front lines of the pandemic, and we stand by you as you work tirelessly to serve the needs of your stakeholders. 


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    26 min
  • 100 EPISODES: What Has Surprised Us?

    Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    See omnystudio.com/listener for privacy information.

    34 min
  • 100 EPISODES: What Has Surprised Us?

    Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    34 min
  • 99 – BURNOUT: How Do Marketers Burn Bright & Not Burn Out?

    One of Australia’s leading mindset coaches for business, Dr. Ben Carvosso, knows how easy it is to burn out rather than burn bright. And with all of the rapidly changing expectations placed on healthcare marketers, it’s no wonder that it can be easy to feel unfilled in our day-to-day work. Using methods from his bestselling book Life CEO, learn keys to doing your life’s work rather than just doing busy work.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    See omnystudio.com/listener for privacy information.

    32 min
  • 99 – BURNOUT: How Do Marketers Burn Bright & Not Burn Out?

    One of Australia’s leading mindset coaches for business, Dr. Ben Carvosso, knows how easy it is to burn out rather than burn bright. And with all of the rapidly changing expectations placed on healthcare marketers, it’s no wonder that it can be easy to feel unfilled in our day-to-day work. Using methods from his bestselling book Life CEO, learn keys to doing your life’s work rather than just doing busy work.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    32 min
  • 98 – EDUCATION: How Do Healthcare Marketers Keep Up?

    Kathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it can be a struggle to keep up with all of the changes. Part of our continual education as healthcare marketers is attending conferences like HCIC, and Kathy and Mike give a super sneak preview of this year’s conference in Los Angeles. All that, plus the Flava of the Week on learning from adjacent areas of knowledge, baseball predictions, and the 411 from John Marzano about how marketers can benefit from the new primary care battleground.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    See omnystudio.com/listener for privacy information.

    30 min
  • 98 – EDUCATION: How Do Healthcare Marketers Keep Up?

    Kathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it can be a struggle to keep up with all of the changes. Part of our continual education as healthcare marketers is attending conferences like HCIC, and Kathy and Mike give a super sneak preview of this year’s conference in Los Angeles. All that, plus the Flava of the Week on learning from adjacent areas of knowledge, baseball predictions, and the 411 from John Marzano about how marketers can benefit from the new primary care battleground.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    30 min
  • 97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?

    How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    See omnystudio.com/listener for privacy information.

    30 min
  • 97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?

    How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    30 min
  • 96 – SEARCH: What’s Trending in Health?

    Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge.

    Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!


    See acast.com/privacy for privacy and opt-out information.

    See omnystudio.com/listener for privacy information.

    35 min

About Healthcare Rap

From the publisher's feed

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

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